{"id":95,"date":"2014-09-11T12:22:49","date_gmt":"2014-09-11T16:22:49","guid":{"rendered":"http:\/\/beyondphilosophy.com\/?page_id=95"},"modified":"2023-03-21T19:04:19","modified_gmt":"2023-03-21T23:04:19","slug":"aviva","status":"publish","type":"page","link":"https:\/\/beyondphilosophy.com\/about\/case-studies\/aviva\/","title":{"rendered":"How Aviva Improved their Customer Experience"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/03\/Banner-header-2.jpg&#8221; title_text=&#8221;Banner-header-2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-81px||-120px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;55px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Red Hat Text|700|||||||&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.2em&#8221; background_enable_image=&#8221;off&#8221; min_height=&#8221;62.6px&#8221; custom_margin=&#8221;-160px|||100px|false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #ffffff;\">How Aviva Improved their Customer Experience<\/span><\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;33px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;mobile header&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; 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header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;32px&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;32px||32px||false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In this nine-part video series on\u00a0<em>how to<\/em>\u00a0<em>improve customer experience<\/em>,\u00a0Aviva case study experience, Darren Cornish, VP of Customer Experience for Aviva, is interviewed by Colin Shaw about how they improved on their customer experience that started with engaging the senior team in a company wide initiative.<\/p>\n<p>&nbsp;<\/p>\n<h3>HOW TO IMPROVE CUSTOMER EXPERIENCE USING CUSTOMER MIRRORS<\/h3>\n<p>In this case study on\u00a0<a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">how to\u00a0<em>improve customer experience<\/em><\/a>\u00a0and how using the Customer Mirror exercise<strong>\u00a0we were able to see from a customer\u2019s perspective how the complete process performed<\/strong>\u00a0overall from<strong>\u00a0start to finish when customers proceeded with auto claims and property claims.<\/strong><\/p>\n<p>These tasks included a fictional character that was a victim of flooding at their property and a character that purchased an auto insurance policy, crashed the car and made an insurance claim.<\/p>\n<p>To help us asses on how to\u00a0<em>improve customer experience<\/em>\u00a0Beyond Philosophy used all the information gathered from the\u00a0<a href=\"https:\/\/beyondphilosophy.com\/cx-services\/customer-mirrors\/\" target=\"_blank\" rel=\"noopener\">Customer Mirror<\/a>\u00a0process to develop a series of strategic recommendations and then presented them to Aviva\u2019s management team.<\/p>\n<p>This time, simplification was the answer on how to\u00a0<em>improve customer experience<\/em>\u00a0for the team at Aviva Insurance.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>WATCH THE FULL INTERVIEW ON HOW TO IMPROVE CUSTOMER EXPERIENCE<br \/>WITH COLIN SHAW AND DARREN CORNISH<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;font-size: 14px;&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#1: How to Start an Initiative to Improve Your Customer Experience<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=5nMm9ZZtkSQ&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#2: How Do You Get the Senior Executives to Engage With Improving CX?<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=7KxWxU6-y2o&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#3: Showing the Financial Return on Improving Your Customer Experience<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=s_Fq6kWSOso&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#4: Flooding an Apartment to Show the Real Customer Experience<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=hupFMWlO9So&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#5: What did you Learn From Flooding the Apartment?<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=Q2xNpHwRQrw&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#6: Writing an Internal Blog to Engage Employees and Senior Employees<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=gTeev4hIpsQ&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#7: How to Differentiate Yourself by Providing an Emotionally Engaging Customer Experience<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=mDxO-Mhsows&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text||||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>#8: What I Have Learned Are the Key Factors for Running a Successful Customer Experience Initiative<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=bETEofcjdYE&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; _builder_version=&#8221;4.19.0&#8243; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; min_height=&#8221;359.3px&#8221; custom_margin=&#8221;||-62px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;li{||  margin: 10px 0;||}||a.smallred, a.bigred {||  background: white !important;||  border: 1px solid #fff !important;||  color: #333034 !important;||}||a.small-button, a.icon-button {||  padding: 6px 44px !important;||  font-weight: bold !important;||  font-size: 18px !important;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span style=\"color: #ffffff;\">Let&#8217;s talk&#8230;<\/span><\/h2>\n<p><span style=\"color: #ffffff; font-size: 24px; font-weight: lighter;\">&#8230;about how we can help you with your goals. Schedule a no-cost, no obligation consultation with us today.<\/span><\/p>\n<a href='https:\/\/beyondphilosophy.com\/contact\/' class='small-button smallblue'>Contact us now\u00a0\u00a0\u00a0\u00a0<i class=\"fas fa-arrow-right\" style=\"font-size: 18px; color: white;\"><\/i><\/a>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/12\/lets-talk.jpg&#8221; title_text=&#8221;lets-talk&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;7&#8243; width=&#8221;83.3%&#8221; custom_margin=&#8221;||-70vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Aviva Improved their Customer Experience<div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>In this nine-part video series on\u00a0how to\u00a0improve customer experience,\u00a0Aviva case study experience, Darren Cornish, VP of Customer Experience for Aviva, is interviewed [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":77,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[vc_row][vc_column width=\"1\/1\"][vc_column_text margin_bottom=\"no-bottom\"]In this nine-part video series on <em>how to<\/em> <em>improve customer <img class=\"alignright size-medium wp-image-16222\" src=\"https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2014\/09\/how-to-improve-customer-experience-Aviva-cse-study-300x188.jpg\" alt=\"how to improve customer experience - Aviva cse study\" width=\"300\" height=\"188\" \/>experience<\/em>,\u00a0<span style=\"font-weight: 400;\">Aviva case study experience, Darren Cornish, VP of Customer Experience for Aviva, is interviewed by Colin Shaw about how they improved on their customer experience that started with engaging the senior team in a company wide initiative.<\/span><\/p><h2>\u00a0<\/h2><h2>How To Improve Customer Experience Using Customer Mirrors<\/h2><p>\u00a0<\/p><p>In this case study on <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">how to <em>improve customer experience<\/em><\/a> and how using the Customer Mirror exercise<strong>\u00a0<span style=\"font-weight: 400;\">we were able to see from a customer's perspective how the complete process performed<\/span><\/strong> <span style=\"font-weight: 400;\">overall from<\/span><strong><span style=\"font-weight: 400;\"> start to finish when customers proceeded with auto claims and property claims.<\/span><\/strong><\/p><p><span style=\"font-weight: 400;\">These tasks included a fictional character that was a victim of flooding at their property and a character that purchased an auto insurance policy, crashed the car and made an insurance claim.<\/span><\/p><p>To help us asses on how to <em>improve customer experience<\/em> Beyond Philosophy used all the information gathered from the <a href=\"\/cx-services\/customer-mirrors\/\" target=\"_blank\" rel=\"noopener\">Customer Mirror<\/a> process to develop a series of strategic recommendations and then presented them to Aviva's management team.<\/p><p>This time, simplification was the answer on how to <em>improve customer experience<\/em> for the team at Aviva Insurance.<\/p><p>\u00a0<\/p><h3 style=\"text-align: center;\">Watch the Full Interview on How to Improve Customer Experience with Colin Shaw and Darren Cornish<\/h3><p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_column_text]Clip #1: How to Start an Initiative to Improve Your Customer Experience[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/5nMm9ZZtkSQ\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text]Clip #2: How Do You Get the Senior Executives to Engage With Improving the Customer Experience?[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/7KxWxU6-y2o\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_column_text]Clip #3: Showing the Financial Return on Improving Your Customer Experience [\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/s_Fq6kWSOso\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text]Clip #4: Flooding an Apartment to Show the Real Customer Experience[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/hupFMWlO9So\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_column_text]Clip #5: What did you Learn From Flooding the Apartment? [\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/Q2xNpHwRQrw\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text]Clip #6: Writing an Internal Blog to Engage Employees and Senior Employees[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/gTeev4hIpsQ\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_column_text]Clip #7: How to Differentiate Yourself by Providing an Emotionally Engaging Customer Experience[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/mDxO-Mhsows\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text]Clip #8: What I Have Learned Are the Key Factors for Running a Successful Customer Experience Initiative[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/bETEofcjdYE\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"1\/2\"][vc_column_text]Clip #9: Working With One of the Pioneers of Customer Experience[\/vc_column_text][vc_video src=\"http:\/\/www.youtube.com\/embed\/7i30tQvxtoM\"][\/vc_column][vc_column width=\"1\/4\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"1\/2\"][ult_buttons btn_title=\"Download the Aviva Case Study\" btn_link=\"url:%20%2Fwp-content%2Fuploads%2F2014%2F09%2Faviva-case-study.pdf%20||target:%20_blank|\" btn_align=\"ubtn-center\" btn_size=\"ubtn-large\" btn_title_color=\"#ffffff\" btn_bg_color=\"#f6a01d\" btn_bg_color_hover=\"#561c66\" icon_size=\"32\" btn_icon_pos=\"ubtn-sep-icon-at-left\" btn_font_family=\"font_family:Oswald|font_call:Oswald\" btn_font_size=\"desktop:28px;\" el_class=\"bp-btn\"][ult_buttons btn_title=\"View Our Services\" btn_link=\"url:https%3A%2F%2Fbeyondphilosophy.com%2Fcx-services|||\" btn_align=\"ubtn-center\" btn_size=\"ubtn-large\" btn_title_color=\"#ffffff\" btn_bg_color=\"#f6a01d\" btn_bg_color_hover=\"#561c66\" icon_size=\"32\" btn_icon_pos=\"ubtn-sep-icon-at-left\" btn_font_family=\"font_family:Oswald|font_call:Oswald\" btn_font_size=\"desktop:28px;\" el_class=\"bp-btn\"][\/vc_column][vc_column width=\"1\/4\"][\/vc_column][\/vc_row][vc_row width=\"no-padded\"][vc_column width=\"1\/1\"][templatera id=\"14946\"][\/vc_column][\/vc_row]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-95","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/95\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/77"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}