{"id":33112,"date":"2025-03-08T11:14:26","date_gmt":"2025-03-08T16:14:26","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=33112"},"modified":"2025-02-18T16:17:06","modified_gmt":"2025-02-18T21:17:06","slug":"tiny-tweaks-that-can-have-a-big-effect-and-why-they-sometimes-dont","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/tiny-tweaks-that-can-have-a-big-effect-and-why-they-sometimes-dont\/","title":{"rendered":"Tiny Tweaks That Can Have a BIG Effect (And Why They Sometimes Don\u2019t)"},"content":{"rendered":"\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/35114170\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/ffffff\/time-start\/00:00:00\/hide-playlist\/yes\/download\/yes\/font-color\/000000\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" 0=\"style=&quot;border:\" 1=\"none;&quot;&gt;&lt;\/iframe\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p dir=\"ltr\">\ud83d\udd39 Ever wonder why you always end up choosing the medium popcorn, even when you weren\u2019t hungry? Or why some websites magically guide you toward the \u201cbest\u201d deal? That\u2019s not luck\u2014it\u2019s behavioral science in action.<\/p>\n<p dir=\"ltr\">In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging\u2014tiny tweaks that subtly influence decisions without forcing them. But here\u2019s the catch: sometimes nudges don\u2019t work at all. So, what separates a genius nudge from a total flop? That\u2019s exactly what we\u2019re unpacking today.<\/p>\n<h3 dir=\"ltr\">\ud83d\udd25 Best Quote from the Episode:<\/h3>\n<p dir=\"ltr\">&#8220;Nudges feel like magic when they work. But throw the wrong nudge at the wrong audience, and it\u2019s like trying to convince a Diet Coke fan to drink Pepsi\u2014it\u2019s just not happening!&#8221; \u2013 Professor Ryan Hamilton<\/p>\n<p><!--more--><\/p>\n<h3 dir=\"ltr\">\ud83c\udfaf Key Takeaways:<\/h3>\n<p dir=\"ltr\">\u2705 Small changes = big impact \u2013 A well-placed nudge (like a cleverly designed pricing tier) can significantly influence customer choices.<\/p>\n<p dir=\"ltr\">\u2705 Choice architecture is everything \u2013 The decoy effect, compromise effect, and default bias all play a role in steering decisions without customers realizing it.<\/p>\n<p dir=\"ltr\">\u2705 Why nudges fail \u2013 Not every customer is persuadable. Nudges won&#8217;t move the needle if someone has a strong preference (like die-hard brand loyalty).<\/p>\n<p dir=\"ltr\">\u2705 Testing is essential \u2013 Don\u2019t just assume a nudge will work. Test different variations in real-world scenarios before rolling them out at scale.<\/p>\n<h3 dir=\"ltr\">\ud83d\ude80 Why You Should Listen<\/h3>\n<p dir=\"ltr\">If you\u2019re in <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">customer experience<\/a>, marketing, or sales, this episode will change how you think about influencing behavior. Learn how to craft nudges that actually work\u2014and avoid the ones that flop.<\/p>\n<p dir=\"ltr\">So, what are you waiting for? Hit play and discover the tiny tweaks that can have a BIG effect!<\/p>\n<p dir=\"ltr\"><strong>About the Hosts:<\/strong><\/p>\n<p>Colin Shaw is a <a href=\"https:\/\/www.linkedin.com\/newsletters\/6592050440320368642\/\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn &#8216;Top Voice&#8217;<\/a> with a massive 284,000 followers and 86,000 subscribers to his &#8216;Why Customers Buy&#8217; newsletter. Shaw is named one of the world&#8217;s &#8216;Top 150 Business Influencers&#8217; by LinkedIn. His company, <a href=\"https:\/\/beyondphilosophy.com\/\">Beyond Philosophy<\/a> LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast &#8216;<a href=\"https:\/\/beyondphilosophy.com\/podcasts\/\">The Intuitive Customer<\/a>&#8216;\u2014with over 600,000 downloads\u2014and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. <a href=\"https:\/\/www.linkedin.com\/in\/colinrjshaw\/\" rel=\"nofollow noopener\" target=\"_blank\">Follow Colin on LinkedIn<\/a>.<\/p>\n<p><strong>\u00a0<\/strong>Ryan Hamilton is a Professor of Marketing at Emory University&#8217;s Goizueta Business School and co-author of &#8216;The Intuitive Customer&#8217; book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets &amp; Quants&#8217; &#8220;World\u2019s Best 40 B-School Profs Under 40.&#8221; His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called \u201cThe Growth Dilemma: Managing Your Brand When Different Customers Want Different Things\u201d Harvard Business Press <a href=\"http:\/\/linkedin.com\/in\/ryan-hamilton-49b3321\" rel=\"nofollow noopener\" target=\"_blank\">Follow Ryan on LinkedIn.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\ud83d\udc49 Listen now on <a href=\"https:\/\/chatgpt.com\/g\/g-p-67603cc8dc0c8191a23b368c8ee1833b-li-newsletter\/c\/679e2a6d-d92c-800f-926f-28fa07d9ce6a\" rel=\"nofollow noopener\" target=\"_blank\"> Apple Podcasts<\/a>, <a href=\"https:\/\/chatgpt.com\/g\/g-p-67603cc8dc0c8191a23b368c8ee1833b-li-newsletter\/c\/679e2a6d-d92c-800f-926f-28fa07d9ce6a\" rel=\"nofollow noopener\" target=\"_blank\"> Spotify<\/a>, or <a href=\"https:\/\/chatgpt.com\/g\/g-p-67603cc8dc0c8191a23b368c8ee1833b-li-newsletter\/c\/679e2a6d-d92c-800f-926f-28fa07d9ce6a\" rel=\"nofollow noopener\" target=\"_blank\"> your favorite podcast app<\/a>.<\/p>\n<p dir=\"ltr\">Got a nudge story? Connect with Colin &amp; Ryan on LinkedIn and share your experiences! \ud83c\udf99\ufe0f\ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udd39 Ever wonder why you always end up choosing the medium popcorn, even when you weren\u2019t hungry? Or why some websites magically guide you toward the \u201cbest\u201d deal? That\u2019s not luck\u2014it\u2019s behavioral science in action. In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging\u2014tiny tweaks that [&hellip;]<\/p>\n","protected":false},"author":1385,"featured_media":27706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-33112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/33112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/1385"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=33112"}],"version-history":[{"count":2,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/33112\/revisions"}],"predecessor-version":[{"id":33114,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/33112\/revisions\/33114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/27706"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=33112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=33112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=33112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}