{"id":32854,"date":"2024-09-28T02:00:24","date_gmt":"2024-09-28T06:00:24","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=32854"},"modified":"2024-08-14T13:01:08","modified_gmt":"2024-08-14T17:01:08","slug":"managing-rising-customer-expectations-with-limited-resources","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/managing-rising-customer-expectations-with-limited-resources\/","title":{"rendered":"Managing Rising Customer Expectations With Limited Resources"},"content":{"rendered":"\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/32576142\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/ffffff\/time-start\/00:00:00\/hide-playlist\/yes\/download\/yes\/font-color\/000000\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" 0=\"style=&quot;border:\" 1=\"none;&quot;&gt;&lt;\/iframe\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p><span style=\"font-weight: 400;\">Claire Dunwood has a pickle. She wants to know how to manage rising customer expectations with fewer resources than she used to have. This episode seeks to help her\u2014and you\u2014do exactly that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty common to hear problems like this today. Responding to rising expectations is easy when there is no limit to the resources you can throw at it. Doing that same thing on a budget is a different kettle of fish.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We kick off by exploring how expectations form. Expectations for experiences, even for those we&#8217;ve never had, are often built from adjacent or similar experiences, drawing on memories, media, or past interactions. Therefore, customers have preconceived notions about how their interactions with your brand will unfold, even before they\u2019ve engaged with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Claire noted that customer expectations seem to be constantly rising. Effective management of rising expectations requires identifying which aspect of the expectations is rising\u2014rational, emotional, or sensory\u2014and whether it aligns with your business goals. We discuss the importance of focusing on the aspects that drive the most value for customers rather than trying to meet every rising expectation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A key takeaway is the importance of focusing on what matters most to your customers, as highlighted by the\u00a0<\/span><i><span style=\"font-weight: 400;\">Blue Ocean Strategy<\/span><\/i><span style=\"font-weight: 400;\">. This approach suggests excelling in the most important areas to your customers and letting go of everything else. Knowing your customers well is essential, as it helps you decide which expectations to meet and which to disregard, ensuring that you spend your resources wisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode, we share practical strategies for managing customer expectations, including understanding customer needs, proactive communication, setting clear boundaries, maintaining consistency, and leveraging technology. These strategies help balance the demands of rising expectations with the reality of limited resources.<\/span><\/p>\n<p><b>In this episode, we also talk about:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The formation of customer expectations from adjacent experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The categorization of expectations into rational, emotional, and sensory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The concept of outcome-based prioritization when resources are limited<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The role of transparency and proactive communication in managing expectations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to decide whether certain customers are worth the effort based on their expectations and profitability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of businesses effectively setting and exceeding customer expectations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of staying agile and responsive to customer feedback<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Claire Dunwood has a pickle. She wants to know how to manage rising customer expectations with fewer resources than she used to have. This episode seeks to help her\u2014and you\u2014do exactly that. It\u2019s pretty common to hear problems like this today. Responding to rising expectations is easy when there is no limit to the resources [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":27706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-32854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=32854"}],"version-history":[{"count":1,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32854\/revisions"}],"predecessor-version":[{"id":32855,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32854\/revisions\/32855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/27706"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=32854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=32854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=32854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}