{"id":32411,"date":"2024-01-27T02:00:06","date_gmt":"2024-01-27T07:00:06","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=32411"},"modified":"2024-01-26T18:39:46","modified_gmt":"2024-01-26T23:39:46","slug":"unlocking-customer-insights-mastering-the-art-of-effective-customer-research","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/unlocking-customer-insights-mastering-the-art-of-effective-customer-research\/","title":{"rendered":"Unlocking Customer Insights Mastering the Art of Effective Customer Research"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>This has been created in partnership with <a href=\"https:\/\/www.linkedin.com\/company\/yougov\/\" target=\"_blank\" rel=\"noopener nofollow\">YouGov<\/a>.<\/strong><\/p>\n<p><strong>Our listeners will enjoy $ 500 off their first survey from YouGov. <a href=\"http:\/\/www.yougov.com\/icp\" target=\"_blank\" rel=\"noopener nofollow\">Click here<\/a>.<\/strong><\/p>\n\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/29666603\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/ffffff\/time-start\/00:00:00\/hide-playlist\/yes\/download\/yes\/font-color\/000000\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" 0=\"style=&quot;border:\" 1=\"none;&quot;&gt;&lt;\/iframe\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p>&nbsp;<\/p>\n<p>Customer research has some big problems. You might think the big problem with customer research is not asking the right questions. But it isn\u2019t.<\/p>\n<p>Then, surely it\u2019s asking the wrong people the wrong way, right? But that\u2019s not it either.<\/p>\n<p>The biggest mistake people make in customer research is not doing it often enough.<\/p>\n<p>Let me explain. Frequently, clients hand me their most recent customer research\u2014and it\u2019s from seven years ago. Seven years constitutes a significant timeframe in the realm of customer markets.<\/p>\n<p>Consider the preceding seven years and the transformative impact they had on the world:<\/p>\n<ul>\n<li>We grappled with a nearly two-year-long pandemic that brought the world to a standstill and dealt a severe blow to businesses.<\/li>\n<li>This global crisis spurred an unprecedented acceleration in the digital transformation of analog experiences, reshaping how people communicate, work, and shop.<\/li>\n<li>Our return to the new normal revealed double-digit inflation across various consumer goods, significantly disrupting spending habits.<\/li>\n<\/ul>\n<p>When grocery bills rival what individuals used to allocate for car payments, and car payments align with previous spending on mortgages, the available disposable income diminishes. Consequently, people&#8217;s responses to survey questions may change a bit.<\/p>\n<p>In this episode, we explore the problems of customer research, how to avoid them, and a powerful new tool that can help you unlock customer insights like you have been doing it all your career.<\/p>\n<p>In addition, you will also learn:<\/p>\n<ul>\n<li>Which restaurants survey respondents think Colin and Ryan are more likely to frequent based on their pictures<\/li>\n<li>A must-have three-step system for developing customer surveys and the new platform that makes it accessible for anyone to get started<\/li>\n<li>How many murders it takes to be a mass murderer, and how many chainsaws Ryan has in his garage even though he is not a lumberjack (or a murderer or any sort)<\/li>\n<li>How surveys showed that nearly two-thirds of customers don\u2019t realize the influences that drive their behavior as customers<br \/>\nWhat you should do to improve the customer insights you ascertain from your customer research efforts<\/li>\n<\/ul>\n<p><strong>Hosts<\/strong>:<br \/>\n<a href=\"https:\/\/beyondphilosophy.com\/about\/our-team\/colin-shaw\/\/\" target=\"_blank\" rel=\"noopener\">Colin Shaw, Founder &amp; CEO Beyond Philosophy<\/a><br \/>\nLinkedIn recognizes Colin Shaw as a \u2018Top Voice\u2019 and as one of the &#8216;World&#8217;s Top 150 Business Influencers.&#8217; As a result, he has over 283,000 followers and 82,000 subscribers to his LinkedIn newsletter <a href=\"https:\/\/www.linkedin.com\/newsletters\/6592050440320368642\/\" target=\"_blank\" rel=\"noopener nofollow\">\u2018Why Customers Buy\u2019<\/a>.<\/p>\n<p><a href=\"https:\/\/bit.ly\/3khNOrw\" target=\"_blank\" rel=\"noopener nofollow\">Professor Ryan Hamilton, Emory University<\/a><br \/>\nRyan is an award-winning teacher and researcher in the field of consumer psychology.<\/p>\n<p><strong>Guests<\/strong>:<br \/>\nBrian Reitz<br \/>\nContact: <a href=\"brian.reitz@yougov.com\" target=\"_blank\" rel=\"noopener\">brian.reitz@yougov.com<\/a><br \/>\nThis has been created in partnership with <a href=\"https:\/\/www.linkedin.com\/company\/yougov\/\" target=\"_blank\" rel=\"noopener nofollow\">YouGov<\/a>.<\/p>\n<p><strong>Resources and Links Mentioned:<\/strong><br \/>\n<a href=\"https:\/\/beyondphilosophy.com\/\" target=\"_blank\" rel=\"noopener\">Beyond Philosophy Website<\/a><br \/>\n<a href=\"http:\/\/www.yougov.com\" target=\"_blank\" rel=\"noopener nofollow\">YouGov Website<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Join over<\/strong><em><strong> 82,000 people and subscribe to Colin\u2019s LinkedIn newsletter <\/strong><\/em><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/6592050440320368642\/\" target=\"_blank\" rel=\"noopener nofollow\">\u2018Why Customers Buy\u2019<\/a><\/strong><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; This has been created in partnership with YouGov. Our listeners will enjoy $ 500 off their first survey from YouGov. Click here. &nbsp; Customer research has some big problems. You might think the big problem with customer research is not asking the right questions. But it isn\u2019t. Then, surely it\u2019s asking the wrong people [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":32408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-32411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=32411"}],"version-history":[{"count":20,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32411\/revisions"}],"predecessor-version":[{"id":32437,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/32411\/revisions\/32437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/32408"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=32411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=32411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=32411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}