{"id":31809,"date":"2023-07-15T03:06:24","date_gmt":"2023-07-15T07:06:24","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=31809"},"modified":"2023-07-31T16:15:34","modified_gmt":"2023-07-31T20:15:34","slug":"how-do-we-differentiate-our-experience-in-an-ever-competitive-world","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/how-do-we-differentiate-our-experience-in-an-ever-competitive-world\/","title":{"rendered":"How do we differentiate our experience in an ever competitive world?"},"content":{"rendered":"\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27044169\/height\/100\/width\/\/thumbnail\/yes\/render-playlist\/no\/theme\/custom\/tdest_id\/606730\/custom-color\/f7a011\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p class=\"p1\">Have you ever noticed how many vitamin options there are at a drug store? If not, you should know there are hundreds. It is bloody overwhelming.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p1\">All these vitamins got us thinking about differentiation. If your product isn&#8217;t that different from another, like a B-12 vitamin, how do you differentiate yourself from the competition?<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p1\">Vitamin companies are not alone here. One of our listeners wrote in with a business pickle about differentiation on how to have it in an ever-competitive market. The answer lies in the experience.<\/p>\n<p class=\"p1\">But how? What does differentiation even mean? And what does B-12 do for you anyway? (It does lots of stuff, by the way; you should probably take it if you don&#8217;t get enough.)<\/p>\n<p class=\"p1\">When you are too close to something, you might have a hard time seeing what your differentiation could be. Your usually helpful depth of offering knowledge can be a hinderance. The nuances of competitive improvement might be authentic but too deep in the minutiae to distinguish you.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p1\">In other words, your competitive advantage might be real, but really boring to your customers. So, instead of coming up with something that is a competitive differentiator, you come up with this minor detail, emphasizing something the customer doesn&#8217;t care about or doesn&#8217;t recognize they should.<\/p>\n<p class=\"p1\">Therefore, it takes an outside perspective sometimes to see what is possible regarding differentiation. And sometimes, this differentiation from the outside is disruptive and turns everything in your industry on its ear.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p1\">In this episode, we explore the ways our listener and you can differentiate yourself from the competition. As a bonus, we package it into five rules that you can use to drive your actions.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">Here are some other key moments in the discussion:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><strong>06:44<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We kick off the discussion with the first rule, which tells us that different means different and not just a little different. (They do get better, we promise.)<\/li>\n<li class=\"li4\"><strong>10:07<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We get into the discussion about how disruption is often the key to differentiation that matters; otherwise, everyone ends up chasing the same goals and having little variance from one another. <strong><span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong><\/li>\n<li class=\"li4\"><strong>17:50<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We introduce the third rule, which is define the Who and the How Much, two key areas for besting the competition.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/li>\n<li class=\"li4\"><strong>22:49<\/strong> Rule number four says what are you going to differentiate on, meaning what area of your offering will be your competitive advantage.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/li>\n<li class=\"li4\"><strong>25:35<\/strong> We introduce the last rule, which is shamelessly bias, that experience is the hardest thing for your competitor to copy.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span class= \"Apple-converted-space\">_________________________________________________________________<\/span><\/p>\n<p>Did you know we have a YouTube Channel too?&nbsp;<a href=\"https:\/\/www.youtube.com\/c\/ColinShaw_CX?utm_source=Youtube&amp;utm_medium=LinkedIn+Article&amp;utm_campaign=Newsletter:+Fear\" rel=\"nofollow noopener\" target=\"_blank\">Check it out here<\/a>.<\/p>\n<p> Connect with Colin on LinkedIn&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/colinrjshaw\/\" rel=\"nofollow noopener\" target=\"_blank\">HERE<\/a>.<\/p>\n<p> Follow Colin on Twitter&nbsp;<a href=\"https:\/\/twitter.com\/ColinShaw_CX?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" rel=\"nofollow noopener\" target=\"_blank\">HERE<\/a>.<\/p>\n<p> Click&nbsp;<a href=\"https:\/\/beyondphilosophy.com\/our-team\/ryan-hamilton\/\">HERE<\/a>&nbsp;to learn more about Professor Ryan Hamilton of Emory University.&nbsp;<\/p>\n<p> To learn more about Beyond Philosophy&#8217;s Suite of Services&nbsp;<a href=\"https:\/\/beyondphilosophy.com\/cx-services\/\">Click here<\/a>.<\/p>\n<p><a href=\"http:\/\/intuitivecustomer.libsyn.com\/how-do-we-differentiate-our-experience-in-an-ever-competitive-world?tdest_id=606730\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever noticed how many vitamin options there are at a drug store? If not, you should know there are hundreds. It is bloody overwhelming.&nbsp; All these vitamins got us thinking about differentiation. If your product isn&#8217;t that different from another, like a B-12 vitamin, how do you differentiate yourself from the competition?&nbsp; Vitamin [&hellip;]<\/p>\n","protected":false},"author":3143,"featured_media":24561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-31809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/31809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/3143"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=31809"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/31809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/24561"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=31809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=31809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=31809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}