{"id":31359,"date":"2023-04-22T03:16:27","date_gmt":"2023-04-22T07:16:27","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=31359"},"modified":"2023-04-26T18:00:40","modified_gmt":"2023-04-26T22:00:40","slug":"why-is-my-product-not-selling-despite-research-that-tells-me-customers-love-it","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/why-is-my-product-not-selling-despite-research-that-tells-me-customers-love-it\/","title":{"rendered":"Why is my product not selling despite research that tells me Customers love it?"},"content":{"rendered":"\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26337291\/height\/100\/width\/\/thumbnail\/yes\/render-playlist\/no\/theme\/custom\/tdest_id\/606730\/custom-color\/f7a011\" height=\"100\" width=\"100%\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<p class=\"p5\">One of our listeners has a pickle. They did research that told them a product was just what their customers wanted, so they developed and launched it. But now, there are no sales. They want to know what went wrong. We suspect we might know.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p5\">Research is a double-edged sword. It has the power to give us answers we want but not always the answers we need. Many things we do, deliberately or otherwise, affect what we hear.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p5\">In addition, sometimes our sources are unreliable. Customers have different mindsets when they answer a question on a survey and when they make a buying decision. So, what they tell you on a survey might be quite different than what they do as customers.<\/p>\n<p class=\"p5\">In this episode, we take a deeper dive into these ideas of what went wrong for our listener&#8217;s product launch. We also share some practical advice to avoid making these mistakes in the future.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p6\">Here are some other key moments in the discussion:<\/p>\n<ul class=\"ul1\">\n<li class=\"li6\"><strong>02:43<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We discuss the pickle our listener, who wishes to remain anonymous, wrote into us about.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li>\n<li class=\"li6\"><strong>06:36<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We talk about how survey questions can lead your respondents to an answer, called Push Polling, which is very well explained in this comedy program from the UK, <a href=\"https:\/\/www.youtube.com\/watch?v=ahgjEjJkZks\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"s2\">Yes, Minister.&#8221;<\/span><\/a>&nbsp;<\/li>\n<li class=\"li6\"><strong>11:28<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> Colin talks about where he thinks the real crux of the problem is for his listeners&#8217; pickle, not understand the customers real underlying motivations.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li>\n<li class=\"li6\"><strong>16:55 <span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> We discuss the concept of what we hire product and services to do for us, like a job, and how some buying decisions satisfy two different roles.<\/li>\n<li class=\"li6\"><strong>19:02<span class= \"Apple-converted-space\">&nbsp;<\/span><\/strong> Colin shares a story about a major product launch that cause major headaches for his organization back in the day.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/li>\n<li class=\"li6\"><strong>25:30<\/strong> We share the practical advice for our listener&#8217;s pickle and how you can avoid making these same mistakes in your product development.<span class= \"Apple-converted-space\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span class= \"Apple-converted-space\">_________________________________________________________________<\/span><\/p>\n<p>Did you know we have a YouTube Channel too?&nbsp;<a href=\"https:\/\/www.youtube.com\/c\/ColinShaw_CX?utm_source=Youtube&amp;utm_medium=LinkedIn+Article&amp;utm_campaign=Newsletter:+Fear\" rel=\"nofollow noopener\" target=\"_blank\">Check it out here<\/a>.<\/p>\n<p> Connect with Colin on LinkedIn&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/colinrjshaw\/\" rel=\"nofollow noopener\" target=\"_blank\">HERE<\/a>.<\/p>\n<p> Follow Colin on Twitter&nbsp;<a href=\"https:\/\/twitter.com\/ColinShaw_CX?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" rel=\"nofollow noopener\" target=\"_blank\">HERE<\/a>.<\/p>\n<p> Click&nbsp;<a href=\"https:\/\/beyondphilosophy.com\/our-team\/ryan-hamilton\/\">HERE<\/a>&nbsp;to learn more about Professor Ryan Hamilton of Emory University.&nbsp;<\/p>\n<p> To learn more about Beyond Philosophy&#8217;s Suite of Services&nbsp;<a href=\"https:\/\/beyondphilosophy.com\/cx-services\/\">Click here<\/a>.<\/p>\n<p><a href=\"http:\/\/intuitivecustomer.libsyn.com\/why-is-my-product-not-selling-despite-research-that-tells-me-customers-love-it?tdest_id=606730\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of our listeners has a pickle. They did research that told them a product was just what their customers wanted, so they developed and launched it. But now, there are no sales. They want to know what went wrong. We suspect we might know.&nbsp; Research is a double-edged sword. It has the power to [&hellip;]<\/p>\n","protected":false},"author":3143,"featured_media":27706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-31359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/31359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/3143"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=31359"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/31359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/27706"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=31359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=31359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=31359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}