{"id":29525,"date":"2023-01-15T17:33:33","date_gmt":"2023-01-15T22:33:33","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?page_id=29525"},"modified":"2023-03-27T07:29:12","modified_gmt":"2023-03-27T11:29:12","slug":"zhecho-dobrev","status":"publish","type":"page","link":"https:\/\/beyondphilosophy.com\/about\/our-team\/zhecho-dobrev\/","title":{"rendered":"Zhecho Dobrev"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/03\/new_background-header.jpg&#8221; title_text=&#8221;new_background-header&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-81px||-120px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;55px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Red Hat Text|700|||||||&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.2em&#8221; background_enable_image=&#8221;off&#8221; min_height=&#8221;62.6px&#8221; custom_margin=&#8221;-160px|||100px|false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #ffffff;\">Zhecho Dobrev<\/span><\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;33px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;mobile header&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;39px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Red Hat Text|600|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;32px&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;32px||32px||false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Zhecho Dobrev is a Principal Consultant at Beyond Philosophy and author of the \u201c<a href=\"https:\/\/www.amazon.com\/Big-Miss-Organizations-Overlook-Emotions\/dp\/1637422563\/\" target=\"_blank\" rel=\"noopener nofollow\">Big Miss: How Organizations Overlook the Value of Emotions<\/a>\u201d.<\/p>\n<p>For over 13 years as a part of the Beyond Philosophy team, Zhecho has been helping many of the world\u2019s most renowned organizations improve their <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a> including American Express, FedEx, Heineken and Caterpillar to name a few. Zhecho has covered a large ground, having worked extensively in the US, Canada, UK, Europe, Middle East and East Asia. One of the clients Zhecho worked with as part of the Beyond Philosophy team\u2014Maersk Line, the world\u2019s largest container shipping company, improved their net promoter score by 40 points in 30 months, which led to a 10 percent rise in shipping volumes. A recent bank client that Zhecho has been working with went from second in NPS scores to a leader with more than 20 percent gap to the nearest follower.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium alignleft\" src=\"https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/08\/5Z8A0517-removebg-preview.png\" alt=\"\" width=\"408\" height=\"612\"><\/p>\n<p>Over the years, Zhecho has been leading Beyond Philosophy\u2019s practice in a number of fields such as conducting advanced customer research and data analysis to uncover subconscious and emotional value drivers, as well as unmet customer needs in the market; helping organizations define their strategy and the experience they want to provide to customers; conducting Journey Mapping projects and applying Behavior Science principles in the redesign the experience, training management and aspiring customer experience professionals on the secrets to managing customer experience and so on. Lately, Zhecho has been exploring the use of more advanced and implicit research techniques such as Facial Emotion Recognition and also the use of AI in organizations.<\/p>\n<p>Zhecho is also a sought-after International Conference Speaker. He has spoken to Senior Executives at conferences to the likes of Caterpillar, Michelin, AT&amp;T, Maersk Line and at International Customer Experience Conferences.<\/p>\n<p>Zhecho has an MBA from the University of Bedfordshire, UK and an MSc in International Relations from the University of Sofia, Bulgaria.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; min_height=&#8221;359.3px&#8221; custom_margin=&#8221;||-62px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;li{||  margin: 10px 0;||}||a.smallred, a.bigred {||  background: white !important;||  border: 1px solid #fff !important;||  color: #333034 !important;||}||a.small-button, a.icon-button {||  padding: 6px 44px !important;||  font-weight: bold !important;||  font-size: 18px !important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Let&#8217;s talk&#8230;<\/span><\/h2>\n<p><span style=\"color: #ffffff; font-size: 24px; font-weight: lighter;\">&#8230;about how we can help you with your goals. Schedule a no-cost, no obligation consultation with us today.<\/span><\/p>\n<a href=\"https:\/\/beyondphilosophy.com\/contact\/\" class=\"small-button smallblue\">Contact us now\u00a0\u00a0\u00a0\u00a0<i class=\"fas fa-arrow-right\" style=\"font-size: 18px; color: white;\"><\/i><\/a>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/12\/lets-talk.jpg&#8221; title_text=&#8221;lets-talk&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;7&#8243; width=&#8221;83.3%&#8221; custom_margin=&#8221;||-70vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zhecho Dobrev<div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Zhecho Dobrev is a Principal Consultant at Beyond Philosophy and author of the \u201cBig Miss: How Organizations Overlook the Value of Emotions\u201d. For over 13 years [&hellip;]<\/p>\n","protected":false},"author":1385,"featured_media":0,"parent":29514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29525","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/29525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/1385"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=29525"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/29525\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/29514"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=29525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}