{"id":2598,"date":"2010-06-01T00:00:00","date_gmt":"2010-06-01T00:00:00","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?p=2598"},"modified":"2019-12-01T08:12:55","modified_gmt":"2019-12-01T13:12:55","slug":"making-your-customer-service-social","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/making-your-customer-service-social\/","title":{"rendered":"Making your Customer Service social"},"content":{"rendered":"
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Making your Customer Service social…..<\/p>\n<\/div>\n

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Author: Colin Shaw<\/p>\n

Social Media extends beyond PR \u2013 how can it influence your customer service strategy?\u00a0<\/strong><\/p>\n

There is a great post on Mashable covering 5 steps to taking your Customer Service social. If you\u2019re a regular reader of the blog you\u2019ll know this is a hot topic at Beyond Philosophy. We\u2019re firm believers that engaging with your customers on a one-to-one personal level is the best way to build relationships and develop your customer experience<\/a>. More to the point. The emergence of social media has levelled the playing field for organisations to engage in this activity \u2013 you no longer need a huge call centre or extensive customer support channel.<\/p>\n

One of my favourite examples of a social customer service strategy is Best Buy\u2019s Twelpforce<\/a> which is \u201cA collective force of Best Buy technology pros offering tech advice in Tweet form\u201c. Any Best Buy employee with a Twitter account can respond to a customers question, helping to move the company from a customer service department to a social customer-service centric organisation. The deeper you integrate this strategy in the actual structure of your organisation the more it will become a natural behaviour for you, your employees and your brand.<\/p>\n

Read the original Mashable post here<\/a><\/p>\n

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By Colin Shaw | Published: June 1, 2010<\/p>\n

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