{"id":2576,"date":"2012-03-14T00:00:00","date_gmt":"2012-03-14T00:00:00","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?p=2576"},"modified":"2019-12-01T08:46:06","modified_gmt":"2019-12-01T13:46:06","slug":"motor-insurance-customer-retention-pain-neck","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/motor-insurance-customer-retention-pain-neck\/","title":{"rendered":"Motor Insurance &#038; Customer Retention: A Pain in the Neck"},"content":{"rendered":"<p>I am very grateful to the UK motor insurance industry for finally cold calling me with something useful; the chance to feedback how I truly feel about the state of the industry. First and foremost this is an industry offering a dysfunctional Experience in so many ways. Consider these not unusual events:<\/p>\n<p class=\"rteindent1\"><strong>Event 1<\/strong>: crashing into a car at less than 2mph, no damage done, photos taken.<br \/>\nOutcome: whiplash claim, a motor insurer that immediately accepted liability ignoring my protestations that this was an obvious fraud.<\/p>\n<p class=\"rteindent1\"><strong>Event 2<\/strong>: car crashes into me; I quite clearly state no health effects<br \/>\nOutcome: plagued by cold calling motor claims companies offering to get me some compensation which I never wanted in the first place.<\/p>\n<p>Of course, with so much of this going on the real impact is the regular increase in insurance premiums for all drivers. Surely it is not beyond the industry to stand up to this death spiral of litigation? Just the simple act of listening to customers may be a start and will significantly help in <a href=\"http:\/\/www.beyondphilosophy.com\/customer-experience\/customer-retention\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Retention<\/a>. Perhaps I don\u2019t want my details sold on to third parties who are then going to harass me with calls; perhaps it would be nice if when I say I don\u2019t accept this claim, I felt like you were at least paying attention.<\/p>\n<p>Until legal changes occur the fundamental issues of unnecessary claims will remain but creating a culture of listening and customer care is surely not beyond their wit. Just hearing a nice voice on the end of the line explaining the problems with whiplash at the moment and that the photos were taken into consideration (and here is a copy of our correspondence) or an effective means of blocking selling my details onto other insurers would be a start.<\/p>\n<table style=\"background-color: #dfdddd;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"padding-right: 20px; text-align: justify;\"><span style=\"line-height: 19px;\"><strong>Steven Walden<\/strong>\u00a0is VP Consulting and Thought-Leadership for Beyond Philosophy. Steven has 17 years\u00a0<a href=\"http:\/\/www.beyondphilosophy.com\/services\/strategy\">Strategy Consultancy<\/a>\u00a0experience directing and designing strategies for major B2C &amp; B2B firms. At Beyond Philosophy, the Global\u00a0<a href=\"http:\/\/www.beyondphilosophy.com\/\">Customer Experience Consultancy<\/a>, he is a Thought Leader and Innovator, directing engagements to assist leading firms to transform through <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a>. A world-leader in\u00a0<a href=\"http:\/\/www.beyondphilosophy.com\/customer-experience\/the-emotional-experience\">emotional experience<\/a>\u00a0his skills lie in innovation, thought-leadership, strategy consultancy and Qual\/ Quant research. He is a regular speaker at conferences, blog writer, CE Trainer and international author.<br \/>\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>I am very grateful to the UK motor insurance industry for finally cold calling me with something useful; the chance to feedback how I truly feel about the state of the industry. First and foremost this is an industry offering a dysfunctional Experience in so many ways. Consider these not unusual events: Event 1: crashing [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[285],"tags":[],"class_list":["post-2576","post","type-post","status-publish","format-standard","hentry","category-customer-retention"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/2576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=2576"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/2576\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=2576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=2576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=2576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}