{"id":19871,"date":"2018-03-24T01:00:28","date_gmt":"2018-03-24T05:00:28","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?p=19871"},"modified":"2023-03-02T07:53:48","modified_gmt":"2023-03-02T12:53:48","slug":"why-do-customers-fight-for-what-they-see-to-be-their-rights","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/why-do-customers-fight-for-what-they-see-to-be-their-rights\/","title":{"rendered":"Why Do Customers Fight For What They See To Be Their Rights?"},"content":{"rendered":"<p>Customers will fight harder to keep what they have than they will to gain new things. This is called <em>Loss Aversion<\/em> and it&#8217;s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">customer experience<\/a>?<\/p>\n\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" style=\"border:none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6220827\/height\/100\/width\/480\/thumbnail\/yes\/render-playlist\/no\/theme\/custom\/tdest_id\/606730\/custom-color\/f7a011\" height=\"100\" width=\"480\" scrolling=\"no\" 0=\"allowfullscreen\" 1=\"webkitallowfullscreen\" 2=\"mozallowfullscreen\" 3=\"oallowfullscreen\" 4=\"msallowfullscreen\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n","protected":false},"excerpt":{"rendered":"<p>Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it&#8217;s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer experience?<\/p>\n","protected":false},"author":3143,"featured_media":24561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[640],"tags":[],"class_list":["post-19871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/19871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/3143"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=19871"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/19871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media\/24561"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=19871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=19871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=19871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}