{"id":1812,"date":"2010-07-23T00:00:00","date_gmt":"2010-07-23T00:00:00","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?page_id=1812"},"modified":"2019-12-10T03:56:43","modified_gmt":"2019-12-10T08:56:43","slug":"whats-more-important-employee-satisfaction-or-customer-retention","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/whats-more-important-employee-satisfaction-or-customer-retention\/","title":{"rendered":"What\u2019s more important: Employee Satisfaction or Customer Retention?"},"content":{"rendered":"<p>What\u2019s more important: Employee Satisfaction or <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/customer-retention\/\">Customer Retention<\/a>? &#8230;<\/p>\n<p><strong>Following on from<a href=\"http:\/\/www.beyondphilosophy.com\/blog\/customer-analysis\/the-surprising-things-that-motivate-us-video\"> yesterdays post<\/a> on motivation, I found this post rather interesting\u2026\u00a0<\/strong><\/p>\n<p>Douglas Hanna, CEO of A Small Orange, has written a post arguing that employee satisfaction is key to exemplary customer service.<\/p>\n<p><strong>A motivated workplace helps all of us do our jobs better. Employees recommend us to prospective customers; they are commonly at the front lines, and the success of most organizations are based on employee loyalty and dedication. From self-awareness, employees can nurture customer satisfaction. Unfortunately we all know that bad employees cost us money, time and lost customers, so as we improve employee satisfaction and a lifetime of loyalty, we are improving everything about our customer service.<\/strong><\/p>\n<p>I would definitely agree that employee satisfaction is important in delivering exemplary customer service, but I wouldn\u2019t say it is the key element. Unless there is a clear, deliberate and planned <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">customer experience<\/a> for employees to deliver, then it doesn\u2019t matter how happy they are in their jobs \u2013 they will be delivering a different customer experience from their fellow employees and most likely every time they interact with a new customer.<\/p>\n<p>Keeping your employees happy is essential to a healthy organisation, and is key to delivering exemplary customer service but it shouldn\u2019t be prioritised over building a great customer experience that both customers and employees can enjoy.<\/p>\n<p>Read the original blog post by Douglas over at the Social Customer <a href=\"http:\/\/thesocialcustomer.com\/home\/17552?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=The+Social+Customer+(all+posts)\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>By COLIN SHAW | Published: JULY 23, 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s more important: Employee Satisfaction or Customer Retention? &#8230; Following on from yesterdays post on motivation, I found this post rather interesting\u2026\u00a0 Douglas Hanna, CEO of A Small Orange, has written a post arguing that employee satisfaction is key to exemplary customer service. A motivated workplace helps all of us do our jobs better. Employees [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93,83,110,6],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","hentry","category-customer-behaviour","category-customer-experience-1","category-customer-service","category-thought-leadership"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}