{"id":1712,"date":"2008-01-13T09:07:29","date_gmt":"2008-01-13T09:07:29","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?page_id=1712"},"modified":"2019-12-04T03:32:46","modified_gmt":"2019-12-04T08:32:46","slug":"social-media-social-business","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/social-media-social-business\/","title":{"rendered":"From Social Media to a Social Business"},"content":{"rendered":"<p>One of the big moves we\u2019ll see in 2011 is the shift from companies employing just one section of their company into a \u201csocial\u201d role (i.e. their customer service or PR arm), to the whole organisation becoming \u201csocial\u201d. One of my favorite bloggers, David Armano, was interviewed on the subject.<\/p>\n<p>From a leadership perspective, you need to consider how you act, behave and are perceived.<\/p>\n<p>Are you putting up barriers so you\u00a0don\u2019t hear the real situation? Witness the recent banking crisis. Only today a report on the radio\u00a0stated one of the problems was there were not enough whistle blowers; people who were prepared\u00a0to say the actions of the banks were wrong and unsustainable. If you are a leader are you sending\u00a0out subconscious signals to your employees so they don\u2019t tell you want they really think? If you are\u00a0an employee do you have the courage of your convictions to tell the truth.<\/p>\n<p>A few challenges for you to mull over\u2026.<\/p>\n<ul>\n<li>What are the subconscious signals you are giving to your Customers?<\/li>\n<li>What could you do to provide\u00a0a great <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a>?<\/li>\n<li>Are you really listening you the people that know what is going on?<\/li>\n<li>Are you speaking out about what\u00a0is right and wrong with your Customer Experience or just following the herd?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/vimeo.com\/17786687\" rel=\"nofollow noopener\" target=\"_blank\">Forrester, Part 1<\/a> from <a href=\"http:\/\/vimeo.com\/uxmag\" rel=\"nofollow noopener\" target=\"_blank\">UX Magazine<\/a> on <a href=\"http:\/\/vimeo.com\" rel=\"nofollow noopener\" target=\"_blank\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the big moves we\u2019ll see in 2011 is the shift from companies employing just one section of their company into a \u201csocial\u201d role (i.e. their customer service or PR arm), to the whole organisation becoming \u201csocial\u201d. One of my favorite bloggers, David Armano, was interviewed on the subject. From a leadership perspective, you [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[90,92],"tags":[],"class_list":["post-1712","post","type-post","status-publish","format-standard","hentry","category-experts-insights-2","category-social-media"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=1712"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1712\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=1712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=1712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=1712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}