Report on Healthcare Industry marketing metrics!!!!<\/p>\n
Author: Colin Shaw<\/strong><\/p>\n Following on from our recent Health Industry post on \u2018The Emotional Customer Experience of Health Insurers: USA vs UK\u2019<\/a> I came across this paper from The Chartered Institute of Marketing<\/strong> on Measure for Measure: Metrics and marketers in the NHS<\/a>. The paper does an effective job of laying out the reasons for measuring marketing activity and the effects on the customers (or in this case, patients). I\u2019m pretty sure that there are learnings from the paper that can be implemented across industries.<\/p>\n \u201cWith more rigorous use of measurement, the value of marketing to the NHS can be proved as an income earner, cost-saver and value- creator \u2013 not a cost to the system.\u201d<\/em><\/p>\n Defintely worth a read, let us know what you think in the comments how you measure the success of your marketing and the impact it has on your customers.<\/p>\n