{"id":1626,"date":"2010-10-04T00:00:00","date_gmt":"2010-10-04T00:00:00","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?page_id=1626"},"modified":"2019-11-22T07:53:59","modified_gmt":"2019-11-22T12:53:59","slug":"measuring-purchasing-power-subconscious-experience","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/measuring-purchasing-power-subconscious-experience\/","title":{"rendered":"Measuring the purchasing power of the subconscious experience"},"content":{"rendered":"<p>Here at Beyond Philosophy we have been doing work on the<a href=\"http:\/\/www.beyondphilosophy.com\/customer-experience\/the-subconscious-experience.php\"> Subconscious customer experience <\/a>for a while, which brought our attention to this post from Nielsen on <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/consumer\/measuring-the-buying-brain\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+NielsenWire+(Nielsen+Wire)Make\" rel=\"nofollow noopener\" target=\"_blank\">Measuring the Buying Brain<\/a>:<\/p>\n<p>Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients\u2019 brands, products, packaging, in-store marketing, advertising, and entertainment content.<\/p>\n<p>It\u2019s encouraging to see more and more organisations taking an active interest in measuring the potential impact by designing a <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">customer experience<\/a> that taps into actual emotions. Read the original Nielsen article <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/consumer\/measuring-the-buying-brain\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+NielsenWire+(Nielsen+Wire)Make\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a> for some industry insights and the usual great Nieselen statistics.<\/p>\n<p>By COLIN SHAW | Published: OCTOBER 4, 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Beyond Philosophy we have been doing work on the Subconscious customer experience for a while, which brought our attention to this post from Nielsen on Measuring the Buying Brain: Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients\u2019 brands, products, packaging, in-store marketing, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[102],"tags":[],"class_list":["post-1626","post","type-post","status-publish","format-standard","hentry","category-market-research"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=1626"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1626\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=1626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=1626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=1626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}