With emotions running the show, then it must mean that social media should show an endless stream of soldiers returning home from duty to surprise a loved one or a lioness tending to an orphaned baby pig? Nope. Too much of any one emotion is\u2026well, too much. (Although I wouldn\u2019t mind those soldier videos. They get me every time!)<\/p>\n
What it does mean is you have to consider how emotional responses to phrases or situations can create a response in your audience, and then use this to create a social media strategy that plays to those responses.<\/p>\n
The methods you use to get likes for your content on social media from your audience are almost identical like getting your Customers to behave the way you want when they interact with you (i.e. to spend more money on your good and services). Like with social media engagement, you have to understand that emotions drive Customers\u2019 behavior. Then you design an experience that evokes the emotions in your Customer Experience<\/a> that drive the most value for your bottom line.<\/p>\n Our Emotional Signature<\/a>\u00ae\u00a0concept addresses the emotions in your Customer Experience. \u00a0We undertook two years of research with the London Business School before launching this for our clients. When we came up with the database for the Emotional Signature, we identified 20 emotions that drive or destroy value for organizations. They are:\u00a0 In our Customer Mirrors<\/a> exercise, we help organizations see their experience from the perspective of the Customer. We find that many organizations recognize many moments in their interaction with Customers where they can evoke an emotional response that creates Customer Loyalty<\/a> and Retention.<\/p>\n The 20 emotions here and something similar to the Customer Mirrors exercise can give you important information about your social media strategy, too. In many instances, you can use these same approaches to amplify your social media engagement.<\/p>\n Humans are driven by emotions. It\u2019s true whether they are buying cosmetics, cars or computers, or liking your post on a feed. When it comes to social media, it is important to understand the psychology behind human behavior<\/a>. Once you accept emotions are running the show, you can appeal to your audience\u2019s emotions to create a better buzz, get more comments, or even the gold standard (and most elusive) of social media, \u201cGo viral!\u201d<\/p>\n If you enjoyed this post, you might be interested in the following blogs:<\/em><\/p>\n How to Get People to Do What You Want<\/em><\/a><\/p>\n 3 Ways to Improve Your Training to the Next Level<\/em><\/a><\/p>\n Science Proves What Really Makes People Happy<\/em><\/a><\/p>\n Colin Shaw<\/em><\/a> is the founder and CEO of<\/em> Beyond Philosophy<\/em><\/a>, one of the world’s leading Customer experience consultancy & training organizations. Colin is an international author of<\/em> five bestselling books<\/em><\/a> and an engaging keynote speaker.<\/em><\/p>\n<\/p>\n