{"id":1372,"date":"2010-03-04T11:00:00","date_gmt":"2010-03-04T11:00:00","guid":{"rendered":"http:\/\/bp.rajeshkurikayar.co.uk\/?page_id=1372"},"modified":"2019-11-23T08:10:21","modified_gmt":"2019-11-23T13:10:21","slug":"consumer-journey-restaurant-menu","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/consumer-journey-restaurant-menu\/","title":{"rendered":"The consumer journey of a restaurant menu"},"content":{"rendered":"<p>You may like to think that you chose the juicy, succulent surf \u2018n\u2019 turf because that\u2019s what you felt like having\u2026but can you honestly say it was your choice? Did it look the most attractive meal, or the most attractive selection on the menu? The Guardian has a great write up of the strategy behind the plotting of a menu, how restaurants push consumers to the more expensive items, and hide the dogs (unpopular and unprofitable meals) in \u201cmenu siberia\u201d.<\/p>\n<p>How do you direct your customers to your higher priced goods or services? Do you offer an explicit consumer journey, or subversive like restaurant menu\u2019s?<\/p>\n<p>Read the original <a href=\"http:\/\/www.guardian.co.uk\/lifeandstyle\/2010\/jan\/21\/menus-cunning-marketing-ploys\" rel=\"nofollow noopener\" target=\"_blank\">Guardian post here<\/a><\/p>\n<p>By Colin Shaw | Published: March 4, 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may like to think that you chose the juicy, succulent surf \u2018n\u2019 turf because that\u2019s what you felt like having\u2026but can you honestly say it was your choice? Did it look the most attractive meal, or the most attractive selection on the menu? The Guardian has a great write up of the strategy behind [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93,90],"tags":[],"class_list":["post-1372","post","type-post","status-publish","format-standard","hentry","category-customer-behaviour","category-experts-insights-2"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=1372"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/1372\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=1372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=1372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=1372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}