{"id":12993,"date":"2014-09-11T14:52:02","date_gmt":"2014-09-11T13:52:02","guid":{"rendered":"http:\/\/www.beyondphilosophy.com\/?p=12993"},"modified":"2020-03-20T05:27:10","modified_gmt":"2020-03-20T09:27:10","slug":"employee-culture-amazon-top-bank-america-isnt","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/employee-culture-amazon-top-bank-america-isnt\/","title":{"rendered":"Employee Culture: Why Amazon is on Top and Bank of America Isn\u2019t"},"content":{"rendered":"<p dir=\"ltr\">Each year, we do a <a href=\"\/customer-experience-trends-part-1\">Global Leader Survey<\/a> of top executives in <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a> Management. Last year\u2019s survey revealed that Amazon claimed the top spot and Bank of America&#8230;well, didn\u2019t. While I believe there are several factors at work here that make the difference between the two organizations, employee engagement is a big part it. That is to say, Amazon has it\u2014and Bank of America doesn\u2019t.<\/p>\n<p dir=\"ltr\"><strong>The Top 10 Companies<\/strong><\/p>\n<p dir=\"ltr\">\n<p>As you can see, <a href=\"http:\/\/www.beyondphilosophy.com\/did-not-believe-amazon-was-customer-centric-you-will-now\">Amazon sits at the top<\/a>. According to the global leaders, that\u2019s because:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">They deliver excellence customer service.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">They communicate well.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">They are easy to use.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">They have high-quality touch points.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">They have stated publicly they want to be the \u201c<a href=\"http:\/\/www.amazon.com\/Careers-Homepage\/b?ie=UTF8&amp;node=239364011\" rel=\"nofollow noopener\" target=\"_blank\">Earth\u2019s most customer centric company.<\/a>\u201d<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>How employee engagement affects their rank:<\/strong><\/p>\n<p dir=\"ltr\">A recent article on <a href=\"http:\/\/www.businessinsider.com\/benjamin-black-and-amazon-web-services-2014-7\" rel=\"nofollow noopener\" target=\"_blank\">BusinessInsider.com<\/a> points out that Amazon\u2019s cloud computing business earned $3.8 billion in revenue last year. The idea for this business model, however, was not from Jeff Bezos or any other senior staff member at Amazon. The idea came from an employee that had been with the company for a year.<\/p>\n<p dir=\"ltr\">In 2003, Benjamin Black, website engineering manager and his boss, Chris Pinkham, vice president of IT infrastructure, presented a paper outlining the project. Bezos recognized that the idea was good and put them to work on it\u2014even though it came from a lower-level employee that hadn\u2019t worked there long.<\/p>\n<p dir=\"ltr\">Amazon has a culture that fosters <a href=\"\/which-organizations-are-setting-the-standard-on-employee-engagement\">employee engagement<\/a> that makes any level of employee feel that their ideas matter and will be heard. What Bezos showed here was that a good idea is a good idea no matter where it comes from, and you have to listen to people\u2019s ideas to hear the good ones. Naturally, my assumption is that he also has to listen to many bad ideas also to get to these good ideas. Regardless, he does it and a good idea he listened to earned the company $3.8 Billion last year.<\/p>\n<p dir=\"ltr\"><strong>The Bottom 10 Companies<\/strong><\/p>\n<p dir=\"ltr\">Technically, Bank of America isn\u2019t listed here by name but they do fall under the label of \u201cAny Bank.\u201d The global leaders ranked banks and the other companies listed here because:<\/p>\n<p dir=\"ltr\">\u2022 \u00a0\u00a0\u00a0They have poor quality customer service<\/p>\n<p dir=\"ltr\">\u2022 \u00a0\u00a0\u00a0They have suffered from bad press recently<\/p>\n<p dir=\"ltr\">\u2022 \u00a0\u00a0\u00a0They have poor customer care experiences<\/p>\n<p dir=\"ltr\">\u2022 \u00a0\u00a0\u00a0They are poor at communication and problem solving<\/p>\n<p dir=\"ltr\"><strong>How employee engagement affects their rank:<\/strong><\/p>\n<p dir=\"ltr\">The companies on the bottom of the list have several things in common. One of the ones I didn\u2019t list was that they don\u2019t have a good awareness of what their current customer experience is and worse yet, many of them don\u2019t care. I would argue that this is true of Bank of America.<\/p>\n<p dir=\"ltr\"><a href=\"\/our-team\/zhecho-dobrev\/\">Zhecho Dobrev<\/a>, a one of Beyond Philosophy\u2019s Senior Consultants, recently told a story on our blog about his experience with <a href=\"http:\/\/www.beyondphilosophy.com\/getting-customer-innovation-wrong\/\">Bank of America<\/a>. Blindsided by a past due notice and notification that his delinquency would be passed along to the credit agencies, he called to complain that they email they sent him was misleading and clearly said he owed $0.00. When he brought this to the attention of employees there, he got no response or sympathy, was told that the email picture he referred to was \u201cjust a graphic\u201d and that he needed to go check the balance himself.<\/p>\n<p dir=\"ltr\">As Zhecho later says:<\/p>\n<p dir=\"ltr\">\u201cThe fact that even after my official complaint and talking to two agents and a manager none of them said, &#8216;Thank you for pointing this to us. I\u2019ll pass this as a suggestion \/ idea to the management,&#8217; is a failure of the company\u2019s innovation process, which either doesn\u2019t:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Provide a clear channel for people to submit ideas<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Or doesn\u2019t provide an incentive for people to do that<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Or if Bank of America has these in place then for sure it hasn\u2019t trained its managers and staff on Empathy.\u201d<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">I am not a fan of banks. I wrote a post about the <a href=\"\/rbs-we-were-wrong\">Royal Bank of Scotland<\/a> earlier this year about how the CEO was saying the right things but that the actions are what matters. In my experience, banks don\u2019t ever put the customer first.<\/p>\n<p dir=\"ltr\">We talk a lot about the emotional side of the experience and how important it is to evoke the right ones for your customers. It is important that your employee experience evokes the right emotions also. When you do this well, your company makes billions of dollars in additional revenue and sits at the top of the customer experience list. When you don\u2019t, you have to nickel and dime your way to profits with annoying fees and cut important things like employee training to eek out a profit for your stockholders. It\u2019s not hard to imagine which company would be more fun to go to every day.<\/p>\n<p dir=\"ltr\"><strong>What does your company do to encourage employee engagement? I\u2019d love to hear your examples in the comments below.<\/strong><\/p>\n<p dir=\"ltr\">If you enjoyed this post, you might be interested in the following blogs:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><a href=\"\/did-not-believe-amazon-was-customer-centric-you-will-now\">Didn\u2019t Believe Amazon Was Customer Centric Before? You Will Now.<\/a><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><a href=\"\/customer-experience-trends-part-1\">Customer Experience Trends 2013: Amazon Claims Top Position<\/a><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Colin Shaw is the founder and CEO of <a href=\"http:\/\/bit.ly\/189lvWr\" rel=\"nofollow noopener\" target=\"_blank\">Beyond Philosophy<\/a>, one of the world&#8217;s first organizations devoted to customer experience. Colin is an international author of <a href=\"http:\/\/bit.ly\/IrQ8uB\" rel=\"nofollow noopener\" target=\"_blank\">four bestselling books<\/a> and engaging <a href=\"http:\/\/bit.ly\/1k9RyFw\" rel=\"nofollow noopener\" target=\"_blank\">keynote speaker<\/a>. To read more from Colin on LinkedIn, connect with him by clicking the follow button above or below. If you would like to follow Beyond Philosophy click <a href=\"http:\/\/linkd.in\/1hxED3h\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a><\/p>\n<p dir=\"ltr\">Follow Colin Shaw on Twitter <a href=\"http:\/\/bit.ly\/1hxF3H7\" rel=\"nofollow noopener\" target=\"_blank\">@ColinShaw_CX<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, we do a Global Leader Survey of top executives in Customer Experience Management. Last year\u2019s survey revealed that Amazon claimed the top spot and Bank of America&#8230;well, didn\u2019t. While I believe there are several factors at work here that make the difference between the two organizations, employee engagement is a big part it. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[97,99],"tags":[],"class_list":["post-12993","post","type-post","status-publish","format-standard","hentry","category-blogs","category-employee-experience"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/12993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=12993"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/12993\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=12993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=12993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=12993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}