{"id":12748,"date":"2014-07-08T11:22:04","date_gmt":"2014-07-08T10:22:04","guid":{"rendered":"http:\/\/www.beyondphilosophy.com\/?p=12748"},"modified":"2019-10-04T12:01:58","modified_gmt":"2019-10-04T16:01:58","slug":"learned-linkedin-influencer","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/learned-linkedin-influencer\/","title":{"rendered":"What I Have Learned as a LinkedIn Influencer"},"content":{"rendered":"<p>I have just reached 100,000 followers on LinkedIn. To me this is a significant milestone, one that I worked toward on many a flight and many a late night, sharing my musings on the LinkedIn platform. Both pleased to reach the milestone and humbled by the implied praise, I want to thank my audience for their time and attention, a resource that I hope to enrich and not squander for my readers.<\/p>\n<p>I am reminded as I surpass this milestone of a quote from graphic novelist, Stan Lee:<\/p>\n<blockquote><p>&#8220;With great power comes great responsibility\u201d \u2013 Spiderman, 2002<\/p><\/blockquote>\n<p>Now don\u2019t get me wrong, I don\u2019t believe that my posts give me great power. Nor am I suffering any misconceptions that I now put on my trousers differently than anyone else. But I do feel I have responsibility to share my wisdom especially now that anyone can publish content on the LinkedIn platform.<\/p>\n<p>What I have learned as a LinkedIn Influencer:<\/p>\n<p>1. <strong>There are really some great people out there that are very positive.<\/strong> Of course, it takes all kinds of people to make the LinkedIn program work, but I am pleased that so many of us keep it optimistic.<\/p>\n<p>2. <strong>Debate is good.<\/strong> I love entering into debate with people on topics. To clarify for anyone who thinks otherwise, I don\u2019t think I have all the answers. We have a saying in Beyond Philosophy. \u201cnone of us are as clever as all of us.\u201d The LinkedIn influencer platform is great for debate.<\/p>\n<p>3. <strong>Debate is easier on LinkedIn.<\/strong> By that, I mean that it\u2019s better than Twitter. Maybe that\u2019s because I can\u2019t say hello in 140 characters. So while I understand that 140 Characters is Twitter\u2019s thing, I think this limitation constrains debate. I am excited to hear everything my followers have to say, even when they really disagree with what I said, no matter how many characters it takes.<\/p>\n<p>4. <strong>You\u2019ll be surprised what are your most popular posts.<\/strong> Some of my top posts have not been about my chosen field, <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a>, but instead about Leadership. Look at the following results to see what I mean:<\/p>\n<ul>\n<li>41,000 Views: <a href=\"https:\/\/www.linkedin.com\/today\/post\/article\/20130829124922-284615-dealing-with-ambiguity-the-new-business-imperative?trk=mp-author-card\" rel=\"nofollow noopener\" target=\"_blank\">Dealing with Ambiguity: The Business Imperative\u00a0<\/a><\/li>\n<li>33,000 views: <a href=\"https:\/\/www.linkedin.com\/today\/post\/article\/20130912113335-284615-using-humor-in-business-some-practical-advice?trk=mp-author-card\" rel=\"nofollow noopener\" target=\"_blank\">Using Humor in Business: Some Practical Advice<\/a><\/li>\n<li>160,964: <a href=\"https:\/\/www.linkedin.com\/today\/post\/article\/20130730124424-284615-are-you-a-workaholic-or-an-outlier?trk=mp-reader-card\" rel=\"nofollow noopener\" target=\"_blank\">Are You a Workaholic or an Outlier?<\/a><\/li>\n<\/ul>\n<p>5. <strong>Personal posts are an audience favorite.<\/strong> Make your post engaging. Even though LinkedIn is all business-related, making your posts personal is a great way to reach your audience. Make it simple and don\u2019t hold yourself on a pedestal. You will be shot down. People love to relate to simple everyday examples.<\/p>\n<ul>\n<li>55,000 views: How to Build Lasting Relationships<\/li>\n<li>21,000 vies: What Inspires Me: The Day I Heard Pink Floyd<\/li>\n<\/ul>\n<p>6. <strong>Be in touch.<\/strong> \u2013 My posts on RyanAir, and Wal-Mart caught a mood of people.<\/p>\n<ul>\n<li>53,000 views: Wal-Mart Disappoints Wall Street and Customers Alike<\/li>\n<li>71,000 views: Ryanair: The Start of Decline<\/li>\n<\/ul>\n<p>7. <strong>People like stats.<\/strong> I was surprised by the success of this post, but clearly it had an affect on readers.<\/p>\n<ul>\n<li>124,000 views: 15 Statistics That Should Change the Business World&#8211; But Haven\u2019t<\/li>\n<\/ul>\n<p>8. <strong>Not all posts that you think are good work.<\/strong><\/p>\n<ul>\n<li>8,000 views: The Yin and Yang of Familiarity in Marketing<\/li>\n<li>4,000 views: State of Customer Service: The Industry May Die Before It\u2019s Fully Grown<\/li>\n<\/ul>\n<p>The biggest lesson I have learned is that LinkedIn is a great medium for learning and debate and long may it continue. I really appreciate the opportunity LinkedIn provided me when they invited me to be a part of the Influencer program.<\/p>\n<p>Also, I thank you for your time and attention as well. I will continue to work hard be worthy of it.<\/p>\n<p><strong><em>Please join us for this informative and helpful Webinar on July 15th, 2014:<\/em><\/strong><\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/bit.ly\/1pjVdZE\" rel=\"nofollow noopener\" target=\"_blank\">7 Critical Questions to Improve Your Customer Experience.<\/a><\/p>\n<table style=\"background-color: #dfdddd;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<div style=\"padding: 10px; float: left; padding-left: 20px;\">\n<p><a href=\"http:\/\/www.beyondphilosophy.com\/wp-content\/uploads\/2012\/10\/colin-smiling.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5619\" title=\"Colin-shaw-smiling.jpg\" src=\"http:\/\/www.beyondphilosophy.com\/wp-content\/uploads\/2012\/10\/colin-smiling.jpg\" alt=\"What I Have Learned as a LinkedIn Influencer by Colin Shaw\" width=\"98\" height=\"130\" \/><\/a><\/p>\n<\/div>\n<\/td>\n<td style=\"padding-right: 20px; text-align: justify;\"><a href=\"http:\/\/www.beyondphilosophy.com\/about-us\/team\/colin-shaw\" target=\"_blank\" rel=\"noopener noreferrer\">Colin Shaw<\/a> is founder &amp; CEO of Beyond Philosophy, one of the world\u2019s first organizations devoted to customer experience. Colin has been recognized by LinkedIn as one of the top 150 <a href=\"http:\/\/www.beyondphilosophy.com\/linkedin-recognizes-worlds-150-top-influencers-colin-shaw-beyond-philosophy-founder-ceo-included-2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Business Influencers<\/span><\/a> in the world. He is an international author of four best-selling books on Customer Experience. Colin\u2019s company, <a href=\"http:\/\/www.beyondphilosophy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond Philosophy<\/a> provide consulting, specialised research &amp; training from our Global Headquarters in Tampa, Florida, USA.<br \/>\n<span style=\"line-height: 19px;\"><br \/>\nFollow Colin Shaw on Twitter: <\/span><a style=\"line-height: 19px;\" href=\"https:\/\/twitter.com\/#!\/ColinShaw_CX\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@ColinShaw_CX<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>I have just reached 100,000 followers on LinkedIn. To me this is a significant milestone, one that I worked toward on many a flight and many a late night, sharing my musings on the LinkedIn platform. Both pleased to reach the milestone and humbled by the implied praise, I want to thank my audience for [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[97,92],"tags":[],"class_list":["post-12748","post","type-post","status-publish","format-standard","hentry","category-blogs","category-social-media"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/12748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=12748"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/12748\/revisions"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=12748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=12748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=12748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}