{"id":12403,"date":"2014-04-14T07:50:52","date_gmt":"2014-04-14T06:50:52","guid":{"rendered":"http:\/\/www.beyondphilosophy.com\/?p=12403"},"modified":"2019-09-12T05:03:58","modified_gmt":"2019-09-12T09:03:58","slug":"airline-safety-videos-changing-customer-behavior-better","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/airline-safety-videos-changing-customer-behavior-better\/","title":{"rendered":"Airline Safety Videos: Changing Customer behavior \u2013 for the better!"},"content":{"rendered":"

\"Airline<\/a>Customers taking things for granted is the enemy of all Marketers.\u00a0 How do you get your people to change their behavior and pay attention to your message?<\/p>\n

I have recently seen a great example of this in airlines safety videos. If you fly a lot like I do, you probably ignore the safety presentation. Whether it\u2019s the stewardess doing it live in the aisle or playing on the screen, you are likely ignoring it, playing Flappy Bird on your phone (in airplane mode, of course).<\/p>\n

That\u2019s because we know what they are going to say or show us. We know how to buckle a seatbelt, how to put on the oxygen mask or use our seat as a flotation device.<\/p>\n

The familiarity of the safety video is an excellent example of familiarity in marketing or a customer experience<\/a>. The good news is that I know what they were trying to communicate in the video. The bad news is that I completely ignore it now.<\/p>\n

This same concept of familiarity applies to marketing. If you have seen the ad or the commercial or website banner enough, you don\u2019t see it anymore. It becomes a familiar image that your brain notices but doesn\u2019t process. That is, until it changes.<\/p>\n

Delta made a few funny changes to their safety video:<\/p>\n