{"id":124,"date":"2014-09-11T14:26:30","date_gmt":"2014-09-11T18:26:30","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?page_id=124"},"modified":"2023-10-20T17:58:10","modified_gmt":"2023-10-20T21:58:10","slug":"customer-acquisition","status":"publish","type":"page","link":"https:\/\/beyondphilosophy.com\/customer-experience\/customer-acquisition\/","title":{"rendered":"Customer Acquisition"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.19.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/03\/Banner-header-1.jpg” title_text=”Banner-header-1″ _builder_version=”4.19.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”-81px||-120px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_font=”Red Hat Text|700|||||||” text_text_color=”#FFFFFF” text_font_size=”55px” text_line_height=”1.3em” header_font=”Red Hat Text|700|||||||” header_font_size=”55px” header_line_height=”1.2em” background_enable_image=”off” min_height=”62.6px” custom_margin=”-160px|||100px|false|false” text_text_shadow_style=”preset1″ header_text_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Customer Acquisition<\/span><\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”28px||||false|false” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ link_color=”#FFFFFF” separator_color=”#f6a01d” current_text_color=”#f6a01d” _builder_version=”4.19.0″ _module_preset=”default” module_font=”Red Hat Text|300|||||||” module_font_size=”15px” background_color=”#000000″ custom_margin=”0px||||false|false” custom_padding=”0px|||10%|false|false” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” admin_label=”mobile header” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#501b5f” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” background_color=”#501b5f” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _dynamic_attributes=”content” _module_preset=”default” text_font=”Red Hat Text|600|||||||” text_text_color=”#FFFFFF” text_font_size=”39px” text_line_height=”1.3em” header_font=”Red Hat Text|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”32px” background_color=”#501b5f” custom_margin=”||||false|false” custom_padding=”32px||32px||false|false” text_text_shadow_style=”preset1″ header_text_shadow_style=”preset1″ global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ link_color=”#FFFFFF” separator_color=”#f6a01d” current_text_color=”#f6a01d” _builder_version=”4.19.0″ _module_preset=”default” module_font=”Red Hat Text|300|||||||” module_font_size=”15px” background_color=”#000000″ custom_margin=”0px||||false|false” custom_padding=”0px|||10%|false|false” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

WHAT IS CUSTOMER ACQUISITION?<\/h1>\n

Understanding the True Definition of Customer Acquisition<\/b><\/p>\n

Customer acquisition simply means acquiring a customer. The challenge is businesses get fixated on customer acquisition. The challenge is businesses get fixated on customer acquisition and do not care enough about customer retention<\/a>. The real issue is how do you keep these customers when you have them, and that is through providing a great customer experience<\/a> once you have acquired them.<\/p>\n

 <\/p>\n

IT\u2019S ALL ABOUT CUSTOMER EXPERIENCE.<\/h2>\n

Why do organizations spend so much money on acquiring customers only to lose them quickly?
A poor customer experience typically is the answer. CX is an intangible asset that adds extraordinary value in ensuring you keep the customers you acquire and improve your customer loyalty<\/a>, customer retention and customer satisfaction.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_stops=”#fbd9a5 43%|#ffffff 43%” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_css_main_element=” font-weight: 600;|| line-height: 1.5em;||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”92%” max_width=”92%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”110px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#f6a01d” image_icon_background_color=”RGBA(255,255,255,0)” image_icon_width=”75px” content_max_width=”801px” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ image_icon_custom_margin=”10px||||false|false” module_alignment=”center” custom_margin=”-5vw||||false|false” custom_padding=”10px|20px|25px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Connect on LinkedIn<\/span><\/h4>\n

Click here…<\/a><\/center>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.0″ _module_preset=”default” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_blurb image_icon_background_color=”RGBA(255,255,255,0)” image_icon_width=”75px” content_max_width=”801px” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ image_icon_custom_margin=”10px||||false|false” module_alignment=”center” custom_margin=”-5vw||||false|false” custom_padding=”10px|20px|25px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” title_text=”x” image=”https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/10\/x.png” sticky_enabled=”0″]<\/p>\n

Connect on X<\/span><\/h4>\n

Click here…<\/a><\/center>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.0″ _module_preset=”default” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#f6a01d” image_icon_background_color=”RGBA(255,255,255,0)” image_icon_width=”75px” content_max_width=”801px” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ image_icon_custom_margin=”10px||||false|false” module_alignment=”center” custom_margin=”-5vw||||false|false” custom_padding=”10px|20px|25px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Contact Colin<\/span><\/h4>\n

Click here…<\/a><\/center>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.0″ _module_preset=”default” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#f6a01d” image_icon_background_color=”RGBA(255,255,255,0)” image_icon_width=”75px” content_max_width=”801px” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ image_icon_custom_margin=”10px||||false|false” module_alignment=”center” custom_margin=”-5vw||||false|false” custom_padding=”10px|20px|25px|20px|false|false” global_colors_info=”{}”]<\/p>\n

About Colin<\/span><\/h4>\n

Click here…<\/a><\/center>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.19.0″ _module_preset=”default” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#f6a01d” image_icon_background_color=”RGBA(255,255,255,0)” image_icon_width=”75px” content_max_width=”801px” _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ image_icon_custom_margin=”10px||||false|false” module_alignment=”center” custom_margin=”-5vw||||false|false” custom_padding=”10px|20px|25px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Visit the Blog<\/span><\/h4>\n

Click here…<\/a><\/center>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

CUSTOMER ACQUISITION THROUGH CUSTOMER EMOTION<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Customer Acquisition Through Customer Emotions In our book \u201cThe DNA of Customer Experience; How Emotion Drives Value,<\/a>\u201d we identified 20 emotions that drive and destroy value.<\/p>\n

To acquire customers you need to evoke the attention of customer emotions. Your experience needs to be interesting to enable your customer to explore your offer and to stimulate the customer into action. We can statistically prove how these emotions will affect value in your customer experience<\/p>\n

Are you designing your experience in a way that attracts customers? We have had many successes implementing customer experiences and customer retention strategies that deliver true value.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/03\/DNA-of-CX-Facing-Left-1.jpg” title_text=”Visit Amazon” show_bottom_space=”off” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/12\/1.webp” title_text=”1″ show_bottom_space=”off” align=”center” _builder_version=”4.19.0″ _module_preset=”default” module_alignment=”right” custom_margin=”||||false|false” custom_padding=”||||false|false” border_width_all=”10px” border_color_all=”#333034″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” background_color=”#333034″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n


The Beyond Philosophy team has helped many organizations to improve their CX.<\/span><\/p>\n

Maersk Line improved their CE by 40 points over 30 months, leading to a 10% rise in shipping volumes.<\/span><\/p>\n

See other case studies here\u00a0 <\/i><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

ACQUIRING CUSTOMERS IS ONLY THE BEGINNING<\/h2>\n

Of course, customer acquisition is only the beginning. Once you have gone to the expense of acquiring customers you need to implement customer retention and customer loyalty strategies.<\/p>\n

Building an effective customer experience program can make a world of difference in driving customer acquisition for your organization.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#501b5f” min_height=”359.3px” custom_margin=”||-62px|||” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” background_color=”#501b5f” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” custom_css_main_element=”li{|| margin: 10px 0;||}||a.smallred, a.bigred {|| background: white !important;|| border: 1px solid #fff !important;|| color: #333034 !important;||}||a.small-button, a.icon-button {|| padding: 6px 44px !important;|| font-weight: bold !important;|| font-size: 18px !important;||}” global_colors_info=”{}”]<\/p>\n

Let’s talk…<\/span><\/h2>\n

…about how we can help you with your goals? Schedule a no-cost, no obligation consultation with us today.<\/span><\/p>\nContact us now\u00a0\u00a0\u00a0\u00a0<\/i><\/a>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/12\/lets-talk.jpg” title_text=”lets-talk” _builder_version=”4.19.0″ _module_preset=”default” z_index=”7″ width=”83.3%” custom_margin=”||-70vw||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.19.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer Acquisition

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<\/span> Home<\/span><\/a><\/span> 5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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<\/span> Home<\/span><\/a><\/span> 5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>WHAT IS CUSTOMER ACQUISITION? Understanding the True Definition of Customer Acquisition Customer acquisition simply means acquiring a customer. The challenge is businesses get fixated on customer […]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[vc_row][vc_column width=\"1\/1\"][heading sub_header=\"Understanding the True Definition of Customer Acquisition\" header_type=\"h2\" header_align=\"default\"]What Is Customer Acquisition?[\/heading][vc_row_inner][vc_column_inner width=\"4\/6\"][vc_column_text]\r\n

Customer acquisition<\/strong> simply means acquiring a customer. The challenge is businesses get fixated on customer acquisition. The challenge is businesses get fixated on customer acquisition and do not care enough about customer retention. The real issue is how do you keep these customers when you have them, and that is through providing a great customer experience once you have acquired them.<\/span>\r\n<\/span><\/p>\r\n\r\n

It's all about Customer Experience.<\/h3>\r\n

Why do organizations spend so much money on acquiring customers only to lose them quickly?<\/em><\/p>\r\n

A poor customer experience typically is the answer. CX is an intangible asset that adds extraordinary value in ensuring you keep the customers you acquire and improve your customer loyalty<\/span>, customer retention<\/strong><\/a> and customer satisfaction.<\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/6\"][vc_column_text]\"customer<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row swatch=\"swatch-bp-original\" bg_type=\"no_bg\"][vc_column width=\"1\/1\"][vc_column_text]\r\n

Customer Acquisition Through Customer Emotion<\/h2>\r\n

\"DNA<\/a>Customer Acquisition Through Customer Emotions In our book <\/span> \u201cThe DNA of Customer Experience; How Emotion Drives Value<\/a>,\u201d we identified 20 emotions that drive and destroy value.<\/p>\r\n

To acquire customers you need to evoke the attention of customer emotions. Your experience needs to be interesting to enable your customer to explore your offer and to stimulate the customer into action. We can statistically prove how these emotions will affect value in your customer experience<\/span><\/p>\r\n

Are you designing your experience in a way that attracts customers? We have had many successes implementing customer experiences and customer retention strategies that deliver true value.<\/span><\/p>\r\n\r\n

Acquiring Customers Is Only The Beginning<\/h2>\r\n\u00a0\r\n

Of course, customer acquisition is only the beginning. Once you have gone to the expense of acquiring customers you need to implement customer retention and customer loyalty<\/a> strategies.<\/p>\r\n

Building an effective customer experience program<\/a> can make a world of difference in driving customer acquisition for your organization.<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row width=\"no-padded\" row_type=\"default\" break_parents=\"4\" row_zindex=\"0\" parallax_type=\"up\" parallax_speed=\"20\" enable_mobile=\"true\" bg_position=\"top\" bg_size=\"cover\" bg_repeat=\"no-repeat\" margin_left=\"0\" margin_right=\"0\" gradient_angle=\"0\" gradient_color_start=\"#cccccc\" gradient_start_offset=\"0\" gradient_color_end=\"#cccccc\" gradient_end_offset=\"100\" video_mute=\"true\" video_loop=\"true\" video_start=\"true\" video_stop=\"true\" video_controls=\"true\" video_raster=\"true\"][vc_column width=\"1\/1\"][templatera id=\"14943\"][divider visibility=\"visible\" background_colour=\"#6c2a7f\"][\/vc_column][\/vc_row]","_et_gb_content_width":"","footnotes":""},"class_list":["post-124","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/124\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/110"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}