{"id":121,"date":"2014-09-11T14:23:40","date_gmt":"2014-09-11T18:23:40","guid":{"rendered":"https:\/\/beyondphilosophy.com\/?page_id=121"},"modified":"2023-10-20T17:51:57","modified_gmt":"2023-10-20T21:51:57","slug":"customer-loyalty","status":"publish","type":"page","link":"https:\/\/beyondphilosophy.com\/customer-experience\/customer-loyalty\/","title":{"rendered":"Customer Loyalty"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2023\/03\/Banner-header-1.jpg&#8221; title_text=&#8221;Banner-header-1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-81px||-120px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Text|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;55px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Red Hat Text|700|||||||&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.2em&#8221; background_enable_image=&#8221;off&#8221; min_height=&#8221;62.6px&#8221; custom_margin=&#8221;-160px|||100px|false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #ffffff;\">Customer Loyalty<\/span><\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;28px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;mobile header&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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header_font=&#8221;Red Hat Text|600|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;32px&#8221; background_color=&#8221;#501b5f&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;32px||32px||false|false&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#f6a01d&#8221; current_text_color=&#8221;#f6a01d&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; module_font=&#8221;Red Hat Text|300|||||||&#8221; module_font_size=&#8221;15px&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||10%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>WHAT IS CUSTOMER LOYALTY?<\/h1>\n<p><b>Understanding the True Definition of Customer Loyalty<\/b><\/p>\n<p>There are many definitions of customer loyalty. Yet each of them fails to realize that loyalty runs hand-in-hand with emotions. Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and <a href=\"https:\/\/beyondphilosophy.com\/about\/customer-experience\/emotional-experience\/\">perceived value of an experience<\/a>, which includes the product or services.<\/p>\n<p>Consider who you yourself are loyal to. Surely you\u2019ll answer family and friends. Why? Because of the emotional bond you have with them. Your family and friends can do things you may not like, but you stay loyal because of that bond. The same applies with customer loyalty. To prompt customer loyalty you must build an emotional bond with your customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2018\/07\/the-intuitive-customer-left-jpeg2.jpg&#8221; alt=&#8221;the intuitive customer by colin shaw and ryan hamilton&#8221; title_text=&#8221;Visit Amazon&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To build <a href=\"https:\/\/beyondphilosophy.com\/about\/customer-experience\/customer-loyalty\/\">loyalty<\/a>, customer experience management blends the physical, emotional and value elements of an experience into one cohesive experience.<\/p>\n<p><a href=\"https:\/\/beyondphilosophy.com\/about\/customer-experience\/customer-retention\/\">Retaining customers<\/a> is less expensive than acquiring new ones, and customer experience management is the most cost-effective way to drive customer satisfaction, customer retention and customer loyalty. Not only do loyal customers ensure sales, but they are also more likely to purchase ancillary, high-margin supplemental products and services. Loyal customers reduce costs associated with consumer education and marketing, especially when they become Net Promoter\u00aes for your organization.<\/p>\n<p>Given the highly discommoded competitive landscape today, customer experience programs are the most effective way to differentiate your organization from the competition. Such differentiation effectively drives loyalty when customers are engaged on an emotional, intellectual, or even spiritual level, and when a customer cherishes a product or service before, during and after its use.<\/p>\n<p>In terms of customer loyalty, customer experience management proves itself as a sustainable competitive advantage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; min_height=&#8221;359.3px&#8221; custom_margin=&#8221;||-62px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#501b5f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;li{||  margin: 10px 0;||}||a.smallred, a.bigred {||  background: white !important;||  border: 1px solid #fff !important;||  color: #333034 !important;||}||a.small-button, a.icon-button {||  padding: 6px 44px !important;||  font-weight: bold !important;||  font-size: 18px !important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Let&#8217;s talk&#8230;<\/span><\/h2>\n<p><span style=\"color: #ffffff; font-size: 24px; font-weight: lighter;\">&#8230;about how we can help you with your goals? Schedule a no-cost, no obligation consultation with us today.<\/span><\/p>\n<a href='https:\/\/beyondphilosophy.com\/contact\/' class='small-button smallblue'>Contact us now\u00a0\u00a0\u00a0\u00a0<i class=\"fas fa-arrow-right\" style=\"font-size: 18px; color: white;\"><\/i><\/a>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2022\/12\/lets-talk.jpg&#8221; title_text=&#8221;lets-talk&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;7&#8243; width=&#8221;83.3%&#8221; custom_margin=&#8221;||-70vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Loyalty<div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/beyondphilosophy.com\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>WHAT IS CUSTOMER LOYALTY? Understanding the True Definition of Customer Loyalty There are many definitions of customer loyalty. Yet each of them fails to realize that [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[vc_row swatch=\"swatch-bp-original\"][vc_column width=\"4\/6\"][heading sub_header=\"Understanding the True Definition of Customer Loyalty\" header_type=\"h2\" header_align=\"default\" header_underline=\"bordered\"]What is Customer Loyalty?[\/heading][vc_column_text]\r\n<p style=\"text-align: left;\">There are many definitions of customer loyalty. Yet each of them fails to realize that loyalty runs hand-in-hand with emotions. Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and <a href=\"\/customer-experience\/emotional-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">perceived value of an experience<\/a>, which includes the product or services.<\/p>\r\n<p style=\"text-align: left;\">Consider who you yourself are loyal to. Surely you\u2019ll answer family and friends. Why? Because of the emotional bond you have with them. Your family and friends can do things you may not like, but you stay loyal because of that bond. The same applies with customer loyalty. To prompt customer loyalty you must build an emotional bond with your customers.<\/p>\r\n<p style=\"text-align: left;\"><a href=\"https:\/\/beyondphilosophy.com\/books\/the-intuitive-customer\/\"><img class=\"alignleft wp-image-17276 size-full\" src=\"https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2016\/08\/the-intuitive-customer-left-jpeg2.jpg\" alt=\"Customer Loyalty explained in The Intuitive Customer \" width=\"350\" height=\"550\" \/><\/a>To build loyalty, <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/customer-experience-management\/\">customer experience management<\/a> blends the physical, emotional and value elements of an experience into one cohesive experience.<\/p>\r\n<p style=\"text-align: left;\"><a href=\"\/customer-experience\/customer-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retaining customers<\/a> is less expensive than acquiring new ones, and customer experience management is the most cost-effective way to drive customer satisfaction, customer retention and customer loyalty. Not only do loyal customers ensure sales, but they are also more likely to purchase ancillary, high-margin supplemental products and services. Loyal customers reduce costs associated with consumer education and marketing, especially when they become <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/nps-net-promoter-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter\u00aes<\/a> for your organization.<\/p>\r\n<p style=\"text-align: left;\">Given the highly discommoded competitive landscape today, customer experience programs are the most effective way to differentiate your organization from the competition. Such differentiation effectively drives loyalty when customers are engaged on an emotional, intellectual, or even spiritual level, and when a customer cherishes a product or service before, during and after its use.<\/p>\r\n<p style=\"text-align: left;\">In terms of customer loyalty, customer experience management proves itself as a sustainable competitive advantage.<\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=\"2\/6\"][vc_column_text]<a href=\"https:\/\/beyondphilosophy.com\/podcasts\/\"><img class=\"aligncenter\" src=\"https:\/\/beyondphilosophy.com\/wp-content\/uploads\/2018\/07\/podcast.gif\" alt=\"discover what drives customer loyalty\" width=\"250\" height=\"300\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\r\n[vc_row width=\"no-padded\" row_type=\"default\" break_parents=\"4\" row_zindex=\"0\" parallax_type=\"up\" parallax_speed=\"20\" enable_mobile=\"true\" bg_position=\"top\" bg_size=\"cover\" bg_repeat=\"no-repeat\" margin_left=\"0\" margin_right=\"0\" gradient_angle=\"0\" gradient_color_start=\"#cccccc\" gradient_start_offset=\"0\" gradient_color_end=\"#cccccc\" gradient_end_offset=\"100\" video_mute=\"true\" video_loop=\"true\" video_start=\"true\" video_stop=\"true\" video_controls=\"true\" video_raster=\"true\"][vc_column width=\"1\/1\"][templatera id=\"14946\"][\/vc_column][\/vc_row]","_et_gb_content_width":"","footnotes":""},"class_list":["post-121","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/121\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/pages\/110"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}