{"id":11756,"date":"2014-01-14T07:40:28","date_gmt":"2014-01-14T07:40:28","guid":{"rendered":"http:\/\/www.beyondphilosophy.com\/?p=11756"},"modified":"2019-09-24T08:42:50","modified_gmt":"2019-09-24T12:42:50","slug":"new-zomm-zappos-organizational-management-model-might-mean-employees-might-mean-customers","status":"publish","type":"post","link":"https:\/\/beyondphilosophy.com\/new-zomm-zappos-organizational-management-model-might-mean-employees-might-mean-customers\/","title":{"rendered":"The New ZOMM (Zappos Organizational Management Model)"},"content":{"rendered":"<h3>What Might It Mean for Their Employees? What Might It Mean for Their Customers?<\/h3>\n<p>Actually, the organizational management model recently announced by Zappos should more accurately be labeled \u201cNon-Management\u201d.\u00a0 It\u2019s a system called Holacracy, specifically designed to yield a less hierarchical, supervisor-free structure.\u00a0 Designed by a consultant named Brian Robertson, a former software company founder, it eliminates formal job and function titles, supervisors and managers, and traditional enterprise levels.\u00a0 What the holacracy organizational model features is a series of overlapping \u2018circles\u2019, where employees are likely to have several different roles.\u00a0 This is reflected in the system\u2019s ancient Greek root, the word \u2018holon\u2019, which means an entity that\u2019s part of a greater whole.\u00a0 A little abstract, perhaps, but you get the idea.<\/p>\n<p>Why was holacracy adopted at Zappos?\u00a0 Well, to begin, CEO Tony Hsieh has a history of, and is on record as, disliking traditional organizational models, feeling that they are restrictive to both efficiency and individual interaction.\u00a0 So, with holacracy, a key objective will be to increase the level of accountability and involvement, where each employee is responsible to all co-workers rather than a single supervisor or manager.\u00a0 Instead, there will be individuals known as \u2018lead links\u2019, who can assign employees to roles, or remove them, but do not actually tell people what to do. Decisions about role responsibilities and how teams function are made by a \u2018governing process\u2019 by people in each circle.\u00a0 As noted by a Zappos senior executive, the model will also have leaders who \u201chold a bigger scope of purpose for the company\u201d, likely meaning that there will be individuals who have broader functional management roles.<\/p>\n<p>Sound complicated?\u00a0 A core precept of holacracy is to enable the emergence of leaders who will take charge, rather than build leadership and promote from traditional management hierarchies.\u00a0 Academics who\u2019ve investigated holacracy believe that, potentially, the model can remove internal competition and politics, and create situations where clear decision authority is identified.\u00a0 Zappos has had 10% of its employees on the new system for about eight months, and executives anticipate that the remainder of staff will transition by the end of 2014, with another six months for everyone to understand, and adjust to, its complexities.<\/p>\n<p>Management approaches have been studied, and applied within all types of enterprise, for hundreds of years.\u00a0 Holacracy is the latest organizational model, the most current response to changing societies, forms of communication and daily life, and economies; but, it\u2019s more of an iterative, or evolutionary, change rather than a revolutionary one.\u00a0 Before holacracy came matrix and lattice models.<\/p>\n<p>Matrix organizations divide authority by functional area and\/or by project.\u00a0 It has a traditional hierarchy in that each employee is responsible to two supervisors, one functional, such as marketing or IT, and one project-based.\u00a0 Companies have identified several operational and internal relationship advantages to matrix structures:<\/p>\n<ul>\n<li>Resource coordination \u2013 supervisors can focus on their areas of expertise (functional supervisors focus on hiring, training, and managing; project supervisors can focus on meeting the objectives of their projects or products)<\/li>\n<li>Specialization \u2013 employees can focus on a particular field or skill, instead of performing a variety of tasks with an array of responsibilities<\/li>\n<li>Communication \u2013 matrix models enables constant contact with members of different functional areas, also facilitating more fluid resource movement and collaboration<\/li>\n<li>Flexibility \u2013 the matrix structure allows human resources to be shared more flexibly across different projects or products<\/li>\n<\/ul>\n<p>Matrix models do have their limitations and challenges, however.\u00a0 For example, if an individual employee reports to two departments, there can be balancing conflicts in his\/her duties.<\/p>\n<p>Then we come to lattice, or team-based, flat organizational models, rather famously represented by companies like W. L. Gore, the makers of Gore-Tex fabrics.\u00a0 The company is my paradigm for the extraordinary results that collaboration and hands-on innovation can yield. . Founder Bill Gore, almost singlehandedly, built on the Douglas McGregor thesis of basic humanity, and human interaction, to create a &#8216;lattice&#8217; management style when he left duPont to form his own company in the late 1950&#8217;s. \u00a0Simply stated, lattice organizational models bring new employees into the organization for general work areas.\u00a0 These areas have sponsors, and employees commit to projects that match their skills.\u00a0 And, as stated on the Gore web site:\u00a0 \u201cAll of this takes place in an environment that combines freedom with cooperation and autonomy with synergy\u201d; and everyone can earn the credibility, with guidance by sponsors, to define and drive projects.\u00a0 Note:\u00a0 On the downside, it has been noted that there can be difficulty with compensation and rewards according to employee qualifications, standards, and levels of expertise.<\/p>\n<p>Overall, Gore&#8217;s team-based approach to commitment and achievement has been well-documented, and many high-tech companies have sought to emulate both the culture and its results. Having seen the lattice model function first-hand, and studied it over the years, I can attest to its uniqueness and effectiveness. Management scientist Gary Hamel has chronicled <a href=\"http:\/\/www.managementexchange.com\/story\/innovation-democracy-wl-gores-original-management-model\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Gore&#8217;s approach and achievements<\/a> pretty well.<\/p>\n<p>So, what might the holacracy model mean to Zappos\u2019 employees and customers?\u00a0 In theory at least, replacing traditional corporate hierarchy with the self-governing \u2018circles\u2019 approach gives employees more of a voice in how the company is run.\u00a0 Currently at 1,500 people and growing, executives believe that this move will help keep the company from becoming too bureaucratic and too rigid. Since the theory has never been executed on a company of this size, holacracy is more theory than practice and results.<\/p>\n<p>While the system removes traditional management layers, Zappos has stated that there is still structure, enabling individual employees\u2019 and circles\u2019 work to be observed and evaluated.\u00a0 Organizational scientists have noted; however, that there are risks involved with holacracy.\u00a0 For instance, it is often challenging for existing managers to give up control; and, likewise, it can be difficult for junior employees to see themselves as equal to people who were formerly their bosses.\u00a0 In addition, there is a body of organizational structure research which has found that a) employees prefer the structure of traditional hierarchies and b) defined hierarchies enhance productivity, especially where cooperation is required.<\/p>\n<p>If the holacracy model doesn\u2019t work as forecast by Zappos executives, there is real potential for chaos.\u00a0 The organization is so strongly focused on <a href=\"https:\/\/beyondphilosophy.com\/cx-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centricity<\/a> and <a href=\"http:\/\/www.beyondphilosophy.com\/customer-experience\/customer-loyalty\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty<\/a> that there is also the potential for negative trickledown to customers, with diminished experience and overall value delivery.\u00a0 In 1150, St. Bernard of Clairvaux coined the saying \u201cThe road to Hell is paved with good intentions.\u201d\u00a0 Let\u2019s hope Zappos employees and customers see more positive results from the application of holacracy.<\/p>\n<p>If this subject interests you, why not attend my next webinar, \u2018<a href=\"http:\/\/www.beyondphilosophy.com\/successfully-building-employee-ambassadorship-companys-customer-centricity-initiatives\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Successfully Building Employee Ambassadorship Into Your Company\u2019s Customer Centricity Initiatives\u2019<\/i><\/a>? <a href=\"http:\/\/www.beyondphilosophy.com\/successfully-building-employee-ambassadorship-companys-customer-centricity-initiatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a>.<\/p>\n<p>My new training course for 2014, \u2018<i>Linking Employee Engagement &amp; <a href=\"https:\/\/beyondphilosophy.com\/customer-experience\/\">Customer Experience<\/a> to Employee Ambassadorship<\/i>\u2019, which you may also find useful to your professional development, is now open for new registrations. Click <a href=\"http:\/\/bit.ly\/1hCCbc6\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here<\/a> to find out more.<\/p>\n<p>&nbsp;<\/p>\n<table style=\"background-color: #dfdddd;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<div style=\"padding: 10px; float: left; padding-left: 20px;\">\n<p><a href=\"http:\/\/www.beyondphilosophy.com\/wp-content\/uploads\/2013\/08\/Michael-lovwenstein.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5619\" title=\"Michael Lowenstein - Beyond Philosophy\" src=\"http:\/\/www.beyondphilosophy.com\/wp-content\/uploads\/2013\/08\/Michael-lovwenstein.jpg\" alt=\"The New ZOMM (Zappos Organizational Management Model) by Michael Lowenstein\" width=\"98\" height=\"130\" \/><\/a><\/p>\n<\/div>\n<\/td>\n<td style=\"padding-right: 20px; text-align: justify;\"><a href=\"http:\/\/www.beyondphilosophy.com\/our-team\/michael-lowenstein\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Lowenstein<\/a> provides strategic consulting, research design and in-depth, leading-edge analysis that helps clients deliver outstanding business results through deeper customer experience, communication, relationship, employee and brand equity insights. <a href=\"http:\/\/www.beyondphilosophy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond Philosophy<\/a> provide consulting, <span class=\"GINGER_SOFATWARE_correct\">specialised<\/span> research &amp; training from our Global Headquarters in Tampa, Florida, USA.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>What Might It Mean for Their Employees? What Might It Mean for Their Customers? Actually, the organizational management model recently announced by Zappos should more accurately be labeled \u201cNon-Management\u201d.\u00a0 It\u2019s a system called Holacracy, specifically designed to yield a less hierarchical, supervisor-free structure.\u00a0 Designed by a consultant named Brian Robertson, a former software company founder, [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":11766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[99],"tags":[],"class_list":["post-11756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience"],"_links":{"self":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/11756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/comments?post=11756"}],"version-history":[{"count":0,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/posts\/11756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/media?parent=11756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/categories?post=11756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beyondphilosophy.com\/wp-json\/wp\/v2\/tags?post=11756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}